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Wreellll

Business Finance

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DISCUSSION QUESTIONS 1. With your current university or college in mind, develop a list of the direct and indirect competitors it will face in the next decade. 2. Assume you are going to open a new pizza restaurant in the town in which you live. What external factors will affect your business decisions? What types of technol- ogy would you use to market your pizza business, and how would you use them? 3. Assume you work in marketing for Dr Pepper, and you are looking to expand the brand internation- ally. You narrow the international target market to three choices: Mexico, Australia, and India. Using the global environmental factors discussed in this chapter-currency fluctuations, income distribu- tion, cultural fit, and technology-rank the countries based on which would provide the best opportunity for Dr Pepper's expansion. Explain your ranking for each country. 4. Choose a firm that you are familiar with that is located in the same state as your university. Next, decide if the North American Free Trade Agreement (NAFTA) has been good or bad for that business. Explain your answer. Has NAFTA been good or bad for all of that firm's stakeholders (investors, employees, communi- ties, etc.), or has it been good for some and bad for others? Explain your answers. 5. Choose a nonprofit organization that you think markets itself effectively. Why did you pick that organization? What external factors do you think the organization should be most concerned about?
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Marketing Questions
Answer 1
In a business of selling pizzas, there are some of the external factors that can affect its
productivity. Some of the external business factors include Economic and social-cultural factors
(Wetherly and Dorron 16). Economic forces affecting the business may involve, for instance,
inflation which refers to the increase in the price of products which is indirectly proportional to
the increase in wage. The effect of ...


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