Name of Student
The cost/benefit analysis an athlete might undertake in deciding whether to participate in a (nonplayoff) bowl game exist since that there must be a common unit of measurement. In order to reach a
conclusion as to the desirability of whether to participate in a (non-playoff) bowl game, positive and
negative, must be expressed in terms of a common unit; that is, there must be a "bottom line." The
most convenient common unit is money. This means that all benefits and costs of a project should be
measured in terms of their equivalent money value. A program may provide benefits which are not
directly expressed in terms of dollars but there is some amount of money the recipients of the benefits
would consider just as good as the participant’s benefits. The value of that benefit to an athlete
recipient is the minimum amount of money that that recipient would take instead of the medical care in
case of injury. This could be less than the market value of the medical care provided.
The considerations that lead some athletes to participate while others chose not to play can be analyzed
through the principle that valuations should represent consumers or producers and valuations as
revealed by their act...