Comm Paper

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timer Asked: Dec 14th, 2018
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Question description

  1. You will analyze and apply a theory you learned about communication in this final paper. The theory I picked was agenda setting theory. A powerpoint talking a little bit about agenda setting theory is included below
  2. A list of theories is available at http://www.afirstlook.com/edition_9/theory_list
  3. Your paper should focus on a theoretical concept instead of a whole theory as the unit of analysis. You should propose the implementation of the theory in new situations that emerged with the development of media landscape. Your results will inspire further development of the theory.

Paper has to be 12 pages

Double spaces, including title page, abstract, and references.

How media influences culture Student's Name Instructor's name Course Date Introduction • The media serves as a very important platform or tool in human life and the society at large. • The mass media has an influence which causes significant effects on many aspects of the human life mainly through influencing individual perceptions, views and beliefs. • In general, the media plays the important societal role of shaping public opinion. This can better be explained by the Agenda setting theory. The agenda setting theory • Developed by college professors Maxwell McCombs & Donald in 1972. • Based on a survey in North Carolina during the 1968 U.S. presidential election whereby what people thought were the most important issues were what the mass media reported as the most critical. • According to McCombs & Donald, the media tells us what to think about, how to think about it and the things we need to gather to think about that issue. Core assumptions of the theory • The theory rests on two basic assumptions: a. The mass media shapes as well as filtering what we see rather than just giving a reflection of stories to the audience. b. The more the media gives attention on an issue, the more likely it is to be considered important by the public. Image Important things to note: • The mass media only tells the public what to think about, how to think about it and the things needed to be gathered to think about that issue. • The media does not give the public conclusions by judging the situation. • The media makes a given group of people to communally think about an issue so that they come up with a group judgment about the matter. • Anything that has been thought about communally in most cases modifies a given culture or improves that given culture. Theory application in a new context • Take an example of a situation in the society whereby there are respected people in the society who have been helping the needy in the society. • The mass media will always give every simple detail about that situation to enable the society attach meaning to such actions. The media only provides information but does not make judgment or any recommendations regarding the situation. • With time, you realize that the given act in question will be communally accepted so that it is considered to be part of the culture of the people. • After the media exposes the public to this actions, the people will construct or change their perceptions, attitudes and beliefs towards such actions and more likely hold the shared value of caring. • This will make caring part of the people’s culture even if it was not existing in the society before. • If somebody else comes to do something that is not right according to what had been accepted, he or she will be seen to be going against the culture. Conclusion • This presentation demonstrates how the media contributes to the development of culture by playing a major participatory role in the lives of the people as indicated in the agenda setting theory. • The media should however be keen on objectivity and avoid making any conclusions or present any information that might indicate dictation but rather focus on telling people what to think about, how to think about it and the things we need to gather to think about that issue.
Surname 1 Student's Name Instructor's name Course Date Topic: How media influences culture Agenda setting theory by Maxwell McCombs & Donald Shaw argues that the media tells us what to think about, how to think about it and the things we need to gather to think about that issue. It does not conclude to us by judging the situation. In doing so, it makes a given group of people to communally think about an issue so that they come up with a group judgment about the matter. Anything that has been thought about communally in most cases modifies a given culture or improves that given culture. For instance, if there have been respected people in the society who keeps helping the needy in the society, the media will always give every simple detail about it to make the society to give it meaning. With time, you realize that the given act in question will be communally accepted so that it is considered to be part of the culture of the people. In this case, caring will become a shared value to that given culture even if caring was not communally right before. Basically, this is how the media contributes to the development of culture. If somebody else comes to do something that is not right according to what had been accepted, he or she will be seen to be going against the culture. Such influence to a given culture can only be realized when media participates in the lives of the people. Remember the media do not dictate the culture but rather influences it.

Tutor Answer

TeacherKate19
School: UC Berkeley

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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