Expansion Strategies in the Media Industries - Ogilvy Jeddah 1
Expansion Strategies in the Media Industries - Ogilvy Jeddah
Expansion Strategies in the Media Industries - Ogilvy Jeddah 2
Advertising is a showcasing strategy including paying for space to boost a product,
service, or cause. Advertisements are the promotional messages used to convey the information.
The objective of running advertisements is to contact individuals likely to be potential buyers of
the company's product and persuade them to make a purchase. It involves making something
well known to the general public. This is usually done through paid media. A case of advertising
is an organization exclusively practicing in designing and actualizing newsprint advertisements
for other organization's products (Kim 2014, p. 81). Advertisements are communicated through
various mass media methods such as Radio, television, newspapers, among others.
The motivation behind running Adverts is to create awareness of the product's existence
to consumers and persuade them that an organization's products and services are the best. Build
Company’s image, and reputation makes consumers identify a need for the product or service,
show new uses for already established products, and create awareness for new products, among
other purposes (Kim 2014, p. 90). The advertisement also helps to induce consumers to purchase
promotion techniques that aid in accomplishing business objectives. It builds the chance to
uncover your item and brand which changes the manner in which the business trades.
Media houses run the above practices. Media incorporates each communicating and
narrowcasting medium. It conveys the desired information to a more extensive group of people.
The different types of media – principally Television, newspapers, and radio – spread and
disperse information. By using media to pass information, the information is spread more than it
could be covered without media inclusion (Napoli 2014, p. 34). The recent growth and expansion
of media houses have had a positive impact on advertising and other promotional practices.
Expansion Strategies in the Media Industries - Ogilvy Jeddah 3
Media and Entertainment (M&E) industry is in an expansion and transformation stage as both
old and new methods are existing together.
The commitment for public media is to deliver programs and services that advise,
instruct, enlighten, and improve the general population and help educate informal talk essential
to the American culture. Media assumes exceptionally a critical role and has an impact in almost
all areas of our lives. It extraordinarily influences our lives since the media can impact our
thoughts (Wasserman 2014, p. 55). Media of today is assuming an exceptional role in making
and forming of public opinion and fortifying of society. Media is the sword arm of the majority
rules system. It is the watchdog that guards the interests of the public an...