identify the key macro

timer Asked: Dec 15th, 2018
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Question description

There is no partial credit for this assignment; POOR WORK will receive no credit. Please DO NOT email the instructor if you miss the deadline. Submissions over email will not be considered.

For this extra credit assignment, you will need to read the case:

PSA PEUGEOT CITROËN: RE-ENTERING THE UNITED STATES (Click here (Links to an external site.)Links to an external site. to purchase the case)

and answer the two questions below; you want to explain your answers thoroughly.

Here are the questions:

  1. Identify the key macro-environmental factors influencing PSA’s current and future strategy.
  2. Discuss the attractiveness of the global automotive industry and the U.S. automotive industry

There are no page/word limits for this assignment

Your work must:

  • Meet formatting requirements that are shown in the syllabus
  • Must have in-text citations if you are using outside sources (APA). Using sources other than the case is optional and not required.
  • Be in .pdf format

Submissions that miss ANY of the above criteria will not be considered.

Tutor Answer

School: Rice University




PSA macro-environmental factors
Name of student
Institutional affiliation


PSA macro-environmental factors

From the efficient mass production of durable vehicles to the attractive structural
assembly of innovative services customized specifications to customer needs and preferences in
which the invention of results that shapes the futuristic mobility. Groupe PSA is showcased all
across the global motor value chain, Groupe PSA main objective is to consolidate a suitable form
of technologies, accountability, and speedy equipment. The R&D innovation strategy of PSA
meets future challenges and risks, complying with government regulatory requirements which
relate to the environment and customer safety.
The key environmental factors which affect PSA as an industry are demographic,
technological, economic and social-cultural forces. These fact...

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Thanks for the help.

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