sale and marketing ( Task 8)

timer Asked: Dec 16th, 2018
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Question description

Task 8 Ethics, Environmental, and Social Responsibility in Marketing

Investigate Ethics in Marketing

  1. Read ebook chapter 4 section on ethical marketing
  2. Read Issues in Marketing
  3. Watch Marketing Strategy_ Ethical Behavior In Marketing- What Are Marketing Ethics
  4. Watch

Investigate Green Marketing

  1. Watch
  2. Read What is Green Marketing
  3. Read 5 Green Marketing Strategies to Earn Customer Trust
  4. Investigate Top 5 Reasons Eco Friendly Companies Fail at Green Marketing

Investigate Social Responsibility in Marketing

  1. Watch
  2. Read Three Ways to Kill It With Socially Responsible Marketing
  3. Read ebook Chapter 4 on socially responsible marketing
  4. Watch

Find a company in your area that is known for its environmental and/or social responsibility. Set up an interview with a company representative. In the interview find out:

  1. What the company representative believes to be environmentally or socially responsible means
  2. What the company is doing that exemplifies this
  3. How the company's marketing clearly depicts this responsibility and translates it for the customer.

Analyze the answer to the interview questions and write up a one to two page report on the analysis. Include not just the answers to questions but how well the company's focus on environmentally and socially responsible marketing is carried out. Does it meet the recommendations you have studied?

Tutor Answer

School: UIUC




Topic: Sales and Marketing
Institutional Affiliation



In business, marketing issues are those that affect the company regarding selling their
products to the clients. They include the product itself which is being offered to the client, its
life cycle, the myopia of the market, consumer goods, product timing and the service
requirements of the consumer. Therefore, to achieve any success in business social,
environmental and ethical factors are crucial in marketing and every company owner should
take responsibility for each of them. Social responsibility refers to the balancing the activities
that cr...

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