sale and marketing (lesson 9)

timer Asked: Dec 16th, 2018
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Question description

Lesson 9

For your final in this course your team will put together your entire marketing strategy plan. This will include all of the parts you have completed throughout the course including:

                          1. Who the company is
                          2. What the company produces or services provided
                          3. The mission, vision, and core values of the company
                          4. Marketing Strategy
                          5. International Marketing plan
                          6. Socially and/or environmentally responsible marketing plan
                          7. Social media and technology use in marketing and advertising campaign.
                          8. Advertising campaign

The team will put together the marketing strategy plan in an electronic version with all components.

Write a one page executive summary.

Each member of the team will submit the whole plan.

Peer Review:

Each member of the team will rate each other member on their participation in the project throughout the course, preparedness on coming to the lesson based on completed tasks, specifics on what each member contributed, level of participation, and any leadership skills that emerged during the process. See peer review document in the Important Documents site.

The peer assessment will count 20% of your final exam grade.

Tutor Answer

School: Rice University



Topic: Marketing Strategy Plan
Institutional Affiliation




Marketing strategy is the organization of the company founders concerning the
actions to be done to ensure the business is thriving. The objectives stated are the ones to lead
to the accomplishment and these achievements. Therefore it is a document that outlines all
the general activities to be done with the set timeframe. It shows each action step by step up
to the achievement of the set goals. This paper puts across all the marketing strategy plan of a
First, the company is an online business co...

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