Voice of Customer Discussion

timer Asked: Dec 16th, 2018
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Question description

Research starts with opportunity identification and continues throughout the process.

The Fuzzy Front End (a.k.a. Discovery) focuses on Voice of Customer (VOC) research and information. VOC research often uses both primary and secondary research.

List and define one type of primary VOC research and one type of secondary VOC research used during the early stages of innovation. Then, provide an example of VOC research that you have participated in, read about, or seen. Be sure to respond to at least two of your colleagues.

In your example, describe the research method used in terms of primary or secondary, qualitative or quantitative, and exploratory or confirmatory.

Tutor Answer

School: University of Maryland

please find the attached document, i will be available if you have more work. Thank you and goodbye....

Insert surname 1

Student’s name
Professor’s name
Voice of the customer is one of the most common and best marketing research tools today. Every
company is using this research tool to make sure that their products evolve with what the
customers need. The main aim of the voice of customer research tool is to make sure that the
companies get feedback from customers that help them to make their products relevant with
customer wants a...

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10/10 would recommend. Responsive and helpful.

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