Choose a media conglomerate to do a research project on

timer Asked: Dec 17th, 2018
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Question description

a detailed description is in the file attached, please use the websites in the instructions to help with reasearch.

Tutor Answer

School: UC Berkeley

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CBS Corporation
Institution Affiliation



CBS Corporation is one of the leading media companies in America (Cox, 2009). The
media conglomerate spun off into its own in 2006 from Viacom. The company has had control
over the radio broadcasting and network television in business. Furthermore, it is recognized as
the media house with the most watched network. As such, CBS manages to generate revenue of
approximately $14 billion and profits amounting to about $1.3. In addition to the network
television and radio broadcasting, CBS also owns about 50% stake of the CW network. The
company has full ownership of ShowTime, Simon & Schuster, CBS radio and a sports network.
CBS Corporation began in 1927 when it was originally known as Columbia Broadcasting
System. In the 1920s the networks longtime chairperson William Paley provide direction for the
media company. Under his direction, CBS was able to become a successful conglomerate. In
1928 the media house had 28 stations, but by 1932 it had established about 114 stations. Over the
years the media house transitioned to CBS Inc. and later on to CBS Corporation. It was involved
in radio and television only. However, in the late 20th and early 21 centuries, the media
conglomerate ventured into other bus...

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