# APA on Springdale Shopping Survey

Anonymous
account_balance_wallet \$25

Question description

Option 1: Springdale Shopping Survey

Instructions
The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING. The variables in the survey can be found in the file CODING.

In this exercise, some of the estimation techniques presented in the module will be applied to the Springfield Shopping survey results. You may assume that these respondents represent a simple random sample of all potential respondents within the community, and that the population is large enough that application of the finite population correction would not make an appreciable difference in the results.

Managers associated with shopping areas like these find it useful to have point estimates regarding variables describing the characteristics and behaviors of their customers. In addition, it is helpful for them to have some idea as to the likely accuracy of these estimates. Therein lies the benefit of the techniques presented in this module and applied here.

1. Item C in the description of the data collection instrument lists variables 7, 8, and 9, which represent the respondent’s general attitude toward each of the three shopping areas. Each of these variables has numerically equal distances between the possible responses, and for purposes of analysis they may be considered to be of the interval scale of measurement.
1. Determine the point estimate, and then construct the 95% confidence interval for μ7 = the average attitude toward Springdale Mall.
2. Repeat part (a) for μ8 and μ9, the average attitudes toward Downtown and West Mall, respectively.
2. Given the breakdown of responses for variable 26 (sex of respondent), determine the point estimate, and then construct the 95% confidence interval for p26 = the population proportion of males.
3. Given the breakdown of responses for variable 28 (marital status of respondent), determine the point estimate, and then construct the 95% confidence interval for p28 = the population proportion in the “single or other” category.
4. Assume the managers have requested estimates of the mean attitudes towards each mall with a margin of error of 0.05 for each. If the managers want to have 95% confidence that the sample mean will fall within this margin of error, how large should the sample size be for each mall?

Paper Requirements
Write a report that uses the Written Assignment Requirements under the heading Expectations for CSU-Global Written Assignments found in theCSU-Global Guide to Writing and APA (Links to an external site.)Links to an external site.. Items that should be included, at a minimum, are a title page, an introduction, a body that answers the questions posed in the problem, and a conclusion paragraph that addresses your findings and what you have determined from the data and your analysis. As with all written assignments, you should have in-text citations and a reference page. Please include any tables of calculations, calculated values, and graphs associated with this problem in the body of your assignment response.

Note: You must submit your Excel file with your report. This will aid in grading with partial credit if errors are found in the repo

A 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 B C D E F SPRIFREQ DOWNFREQ WESTFREQ SPRSPEND DOWSPEND WESSPEND 5 5 5 6 7 7 4 6 6 6 7 7 6 5 6 7 7 7 6 4 6 5 7 7 4 6 3 6 7 6 5 5 4 7 6 7 5 4 5 6 7 7 4 5 4 5 7 7 3 5 2 4 5 7 5 6 6 7 7 7 6 4 6 7 6 7 5 4 5 7 7 7 6 3 5 6 6 7 4 6 5 6 7 7 4 5 2 5 6 7 6 4 6 7 7 7 6 5 6 7 7 7 6 4 5 7 7 7 6 5 6 6 6 7 3 5 6 6 7 7 5 4 5 7 7 7 5 6 5 5 7 7 5 5 5 6 7 7 6 4 3 7 6 7 5 4 6 5 7 6 6 5 5 7 7 7 5 6 6 4 7 7 3 6 5 6 6 7 5 3 2 5 7 6 6 4 5 6 7 7 6 5 6 6 7 7 6 4 4 6 7 7 6 3 4 7 7 7 6 5 5 6 7 7 4 5 6 7 7 7 5 4 5 7 6 7 2 6 4 4 7 5 3 4 5 7 6 7 3 6 5 5 7 5 6 6 5 6 6 7 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 A B C D E F 4 4 6 4 5 5 5 3 3 3 1 4 2 5 5 2 2 4 6 2 1 4 2 5 6 3 5 5 1 5 6 6 3 6 2 2 6 5 2 6 6 6 4 3 6 6 2 2 6 6 4 4 6 2 6 5 4 4 6 1 3 3 6 3 2 1 5 2 2 5 6 4 3 3 3 1 2 4 6 4 1 5 4 4 6 5 6 3 5 5 6 2 1 6 6 3 6 6 4 5 4 2 6 5 1 1 6 4 2 6 1 4 4 3 2 3 1 1 5 4 2 6 6 5 6 7 5 6 6 6 6 4 1 5 3 5 4 1 6 4 3 6 7 1 1 2 6 6 3 7 6 4 7 4 4 6 1 1 3 2 7 2 1 4 7 6 5 5 6 7 6 7 4 3 1 2 7 2 4 2 7 5 3 2 4 6 1 6 7 7 6 1 7 2 6 2 7 6 4 4 2 4 2 4 7 3 3 7 6 7 4 6 7 5 5 5 6 6 2 7 3 4 4 6 3 2 7 6 2 2 2 4 5 1 2 1 7 7 4 7 7 3 6 1 7 2 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 A B C D E F 5 2 6 2 1 3 4 1 6 5 1 6 6 1 5 1 6 6 6 2 2 5 5 6 6 4 5 3 3 2 3 4 5 5 6 3 5 4 5 3 3 4 2 1 1 3 5 6 3 3 2 1 3 2 6 4 2 6 5 4 1 5 4 1 6 6 6 5 5 6 4 5 4 5 3 5 5 4 4 3 4 6 5 4 2 2 2 6 2 2 5 1 3 1 2 6 5 2 6 6 6 4 5 5 5 6 6 5 6 4 4 3 4 4 5 4 6 6 6 5 3 6 5 2 2 4 1 4 1 6 6 5 2 4 7 5 7 2 3 7 4 5 4 7 5 3 4 6 5 7 7 7 5 7 7 7 6 6 7 4 4 6 5 6 7 5 1 6 3 4 5 3 7 7 3 7 1 3 5 1 7 6 6 7 6 5 7 5 6 7 7 7 7 6 7 6 6 7 7 7 5 5 7 5 6 4 2 5 3 6 4 2 1 4 1 4 7 2 5 4 3 7 5 5 6 5 5 4 6 6 6 7 7 5 5 7 7 7 7 7 7 7 5 7 7 7 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 A B C D E F 1 4 4 5 5 5 4 5 3 5 5 2 5 5 5 5 4 1 5 6 2 5 4 6 3 3 6 6 6 5 6 6 5 3 5 5 4 3 6 6 4 5 6 3 5 5 1 5 4 3 3 5 6 4 6 1 6 6 5 6 2 5 3 1 4 6 4 5 3 3 4 6 3 1 2 5 5 4 5 5 4 4 6 4 6 4 5 5 7 4 5 6 7 7 6 5 4 6 7 7 7 4 5 6 7 5 7 7 6 7 4 7 7 6 7 5 7 4 5 7 7 7 6 7 7 7 7 7 6 6 4 7 7 5 7 7 6 6 5 6 7 7 6 6 7 6 5 7 7 7 7 5 6 6 5 7 7 6 4 6 6 7 7 7 6 7 4 5 G 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 H I J K L M SPRILIKE DOWNLIKE WESTLIKE BSTEXCHG BSTQUALI BSTPRICE BSTVARIE 4 4 4 1 1 3 1 5 4 3 1 1 3 1 5 3 4 3 4 4 1 2 4 3 4 2 4 1 3 3 3 1 1 1 1 5 5 3 1 1 3 1 4 2 4 1 1 3 1 4 3 3 2 2 3 1 5 4 4 3 2 3 1 4 4 3 1 1 1 1 3 3 3 4 4 3 1 3 4 3 1 2 3 1 3 4 3 4 1 3 2 3 2 3 4 1 4 1 4 3 4 1 1 3 3 4 3 2 1 1 1 1 4 4 4 4 1 3 1 4 4 3 3 1 3 1 4 4 3 1 2 3 1 4 3 1 1 1 2 1 4 3 2 1 4 4 1 4 3 3 4 1 2 1 5 3 4 1 1 3 1 2 5 4 2 2 2 1 4 3 2 1 1 3 1 4 4 4 1 1 2 1 4 3 3 1 1 3 1 4 4 4 1 1 3 1 4 4 5 1 1 1 1 3 5 3 4 2 3 1 4 4 3 1 1 1 1 4 4 4 4 2 3 1 5 3 3 1 1 3 1 3 3 2 1 1 3 1 4 4 3 4 1 1 1 4 5 4 2 2 2 2 5 3 4 1 1 3 1 4 3 3 1 2 3 1 3 2 1 1 1 4 1 4 4 4 3 2 3 1 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 G H I J K L M 4 5 3 4 4 4 4 5 3 1 5 2 5 2 1 5 1 2 4 4 4 5 1 3 2 1 5 1 1 5 2 2 5 3 3 4 1 2 4 2 2 3 5 5 2 3 4 4 1 3 4 2 3 4 1 2 2 2 5 2 4 3 1 5 4 5 3 1 3 5 3 3 5 4 2 3 2 4 2 1 1 3 4 5 3 4 3 4 3 4 5 5 4 2 1 2 3 4 4 1 1 2 2 1 2 1 1 4 5 5 5 1 2 2 5 1 4 1 5 5 5 1 4 1 1 2 1 2 3 4 4 4 3 3 4 2 2 4 1 3 3 1 4 2 4 2 4 3 1 1 1 3 3 3 1 2 2 4 2 1 3 1 3 2 1 1 2 1 2 1 2 1 3 2 4 2 1 1 4 3 3 3 1 3 1 4 4 3 3 1 1 2 2 3 4 2 3 3 4 4 1 1 2 4 1 3 3 2 3 3 3 4 4 3 1 4 3 4 1 3 4 4 2 3 4 3 3 4 2 2 3 2 1 3 3 3 3 2 1 3 4 2 4 4 3 4 1 1 2 2 2 1 4 1 2 4 1 4 4 2 4 3 4 2 1 1 4 2 2 4 4 1 3 1 3 1 4 1 1 3 4 4 2 2 4 3 1 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 G H I J K L M 5 5 4 5 1 2 1 1 2 5 4 4 1 2 2 5 5 4 5 5 5 4 4 4 4 4 4 5 4 5 4 5 4 5 5 5 5 4 4 4 4 3 3 5 4 1 2 3 3 5 1 5 2 5 3 5 1 4 3 4 3 3 4 3 4 4 2 3 3 3 3 3 4 5 3 4 4 4 4 4 5 3 1 3 4 2 5 4 2 5 2 4 5 5 5 2 1 1 3 3 4 3 3 4 5 4 5 3 1 4 4 1 4 4 3 4 2 2 3 3 2 1 1 2 3 1 4 2 4 3 1 1 3 1 3 3 1 3 3 1 2 3 2 2 4 2 2 1 1 4 4 4 1 1 1 1 3 4 1 1 1 1 1 1 1 1 4 4 1 4 3 1 3 1 1 4 3 3 2 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 1 1 1 2 1 1 2 1 4 1 3 4 1 4 1 2 2 1 4 4 3 2 2 2 3 3 3 3 3 3 2 3 3 1 3 3 3 3 1 3 3 1 2 2 3 3 1 3 3 1 2 1 2 3 1 3 1 4 2 4 1 2 4 3 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 2 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 G H I J K L M 4 3 5 4 3 4 4 3 3 5 5 5 5 5 4 3 4 4 4 5 5 5 5 1 4 5 5 3 4 3 2 3 4 3 4 4 3 5 4 3 1 3 3 5 4 3 5 4 4 5 4 5 3 3 2 5 1 3 4 3 5 3 4 4 3 2 5 3 4 4 5 3 2 2 4 4 4 5 2 1 4 4 3 3 1 1 1 4 4 4 3 3 1 2 1 1 3 3 3 2 1 4 3 4 1 1 1 2 1 1 4 2 1 1 1 2 4 2 4 1 4 2 2 1 1 1 2 1 1 2 3 1 1 1 1 2 2 2 1 2 3 1 3 3 3 3 3 1 4 2 2 3 3 3 3 2 3 3 3 3 3 3 3 3 1 1 4 3 1 1 1 1 4 1 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 1 1 2 1 1 1 2 N 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 O P Q R S T BSTHELP BSTHOURS BSTCLEAN BSTBARGN IMPEXCH IMPQUALI IMPPRICE 1 1 1 1 6 7 7 2 3 1 3 7 7 7 1 4 1 1 7 7 7 4 1 1 4 6 7 7 1 1 1 2 7 7 7 1 1 1 3 3 7 7 2 1 1 3 4 6 7 4 1 1 3 7 7 7 1 1 4 1 7 5 5 1 1 1 1 7 7 7 2 4 4 3 5 7 7 1 1 1 3 5 6 6 4 1 1 1 7 7 7 4 1 1 2 7 7 7 1 3 1 3 7 7 7 2 1 1 4 1 4 4 4 4 1 3 2 7 7 3 3 1 3 7 7 7 2 2 1 2 7 7 7 1 1 1 2 1 1 1 4 1 1 4 3 4 5 4 1 1 2 6 6 6 1 1 1 1 5 6 7 2 1 1 2 5 6 1 1 1 1 4 5 7 7 2 1 1 1 1 1 1 1 1 1 1 7 7 7 2 1 1 1 7 6 7 4 1 1 3 4 7 7 2 1 4 4 5 7 7 1 1 1 2 5 7 7 4 4 3 3 3 7 7 4 1 1 1 7 7 7 2 1 1 2 5 7 7 2 2 1 2 1 1 7 2 2 1 2 6 7 7 1 1 1 1 7 7 7 1 3 1 1 6 6 7 4 1 1 1 7 7 7 4 3 2 4 7 7 7 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 N O P Q R S T 4 1 2 1 2 2 4 4 2 1 2 4 4 3 4 3 4 1 2 1 4 2 4 4 4 1 2 4 4 4 1 2 4 2 3 3 1 1 1 4 1 1 1 2 1 1 1 1 1 1 4 1 2 2 2 3 2 1 3 1 1 3 3 2 4 4 1 3 1 4 3 3 3 3 4 3 2 3 2 1 2 4 1 1 2 1 1 1 4 1 4 3 2 4 4 3 1 4 2 2 3 2 2 3 2 1 2 2 1 3 1 4 2 3 2 1 3 4 3 2 2 4 1 3 3 2 1 3 2 4 1 4 3 2 3 2 1 4 4 3 3 3 4 4 3 2 4 4 3 2 3 4 2 3 4 4 2 3 1 3 2 3 3 2 4 7 3 6 7 5 1 6 7 3 1 6 5 5 6 4 3 3 4 4 6 4 2 5 1 4 5 5 6 7 1 2 2 7 1 7 3 5 6 5 2 7 7 7 5 6 7 7 7 5 5 5 7 2 2 1 6 3 7 4 1 1 6 1 3 2 4 1 3 5 7 2 2 7 6 2 7 3 7 6 2 3 7 7 7 7 7 7 7 7 3 3 5 2 3 6 2 6 4 1 5 3 7 7 5 7 5 5 5 5 6 6 5 6 7 5 1 1 5 2 2 6 4 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 N O P Q R S T 3 1 1 1 3 1 2 2 3 4 3 1 1 3 3 1 1 1 1 1 2 1 2 1 1 1 1 4 3 1 4 2 2 2 1 2 2 1 1 2 1 4 1 2 4 2 3 3 4 3 1 2 3 3 4 4 1 1 1 1 1 1 1 1 1 1 1 1 1 4 1 1 1 1 1 1 1 3 1 1 1 4 1 4 4 4 1 3 1 2 3 3 4 3 1 1 4 1 3 1 1 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 2 4 3 4 4 2 1 2 3 3 1 4 2 4 1 4 1 3 3 2 3 3 1 3 1 1 3 4 4 4 1 1 2 1 2 3 1 3 1 1 2 5 3 4 6 1 2 7 1 5 6 6 1 6 6 3 4 7 6 4 5 6 2 5 3 5 7 3 5 5 7 7 7 6 5 4 7 7 7 7 4 7 2 7 6 7 2 7 1 3 2 5 7 4 2 4 1 4 6 6 7 3 7 7 7 7 5 7 7 6 7 7 5 7 7 7 7 7 7 7 7 7 6 6 2 7 5 3 6 1 2 4 2 3 7 1 5 3 2 7 6 6 4 5 6 7 7 6 7 7 7 7 4 7 7 7 7 7 5 7 7 6 6 7 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 N O P Q R S T 1 1 1 4 4 1 4 1 4 2 1 1 3 3 3 1 1 1 1 1 1 1 1 2 4 1 3 2 1 1 3 4 4 1 3 4 1 1 3 1 1 3 3 1 1 3 2 1 1 1 1 3 1 1 1 3 1 1 1 4 1 1 1 1 4 1 1 1 1 1 3 1 1 1 1 1 1 1 1 2 4 1 1 2 3 1 1 1 3 2 3 1 1 2 2 3 1 3 3 2 3 3 2 3 1 1 2 3 1 1 3 3 7 6 7 7 1 1 7 7 5 6 7 7 6 2 7 3 7 2 7 6 7 7 5 7 7 3 3 7 7 7 7 7 4 1 5 7 3 7 7 7 6 6 6 5 6 7 7 7 7 7 7 7 7 4 7 7 3 7 7 7 5 7 7 7 4 7 7 5 7 7 7 6 7 7 7 7 7 4 7 7 7 5 7 4 U 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 V W X Y Z AA IMPVARIE IMPHELP IMPHOURS IMPCLEAN IMPBARGN RESPGEND RESPEDUC 6 5 6 6 7 2 3 7 7 7 7 6 2 3 5 4 5 3 7 1 3 6 6 5 6 7 2 3 7 7 7 7 7 2 3 6 5 6 5 6 2 3 5 3 6 4 5 2 1 6 7 7 7 7 2 3 7 6 7 7 6 1 4 7 7 7 7 7 2 4 5 5 4 4 5 2 3 5 5 6 6 7 2 1 6 4 4 6 5 2 3 7 7 7 5 6 2 3 6 4 6 3 6 1 3 6 2 3 4 1 1 3 6 4 3 3 6 2 4 7 4 4 3 6 2 3 7 5 6 6 5 2 3 1 1 1 1 1 2 3 4 6 4 4 5 1 4 6 5 7 6 7 1 4 7 2 5 3 6 2 3 1 6 1 6 5 1 3 6 6 5 6 7 2 3 2 3 2 4 3 1 3 5 5 4 7 4 1 3 6 6 6 5 6 1 3 5 5 7 7 7 1 3 6 4 2 3 5 2 3 5 5 4 4 5 1 3 6 7 6 6 6 2 3 7 7 7 5 7 2 3 7 6 5 5 6 2 3 7 6 7 2 7 2 3 6 6 3 5 6 1 3 7 7 7 7 4 2 3 3 5 5 7 4 1 4 7 4 7 7 7 2 4 7 4 7 7 7 2 2 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 U V W X Y Z AA 5 5 3 6 6 6 5 6 7 5 1 5 5 4 6 7 4 7 1 6 7 6 6 5 1 5 5 2 3 5 4 5 1 2 7 7 5 5 7 5 2 4 3 1 4 7 5 3 6 2 7 6 5 6 3 2 2 5 4 6 4 4 3 5 2 2 2 3 4 7 1 5 7 3 7 7 6 3 4 6 4 3 6 5 2 6 6 7 3 5 5 6 1 4 5 1 7 1 4 4 6 4 4 7 7 2 4 1 3 4 3 4 1 6 6 3 7 7 4 1 1 2 2 4 5 3 5 7 6 3 7 6 2 7 2 2 2 3 6 1 5 7 6 3 6 2 6 4 2 1 1 1 3 6 5 3 4 1 3 4 5 6 5 5 7 4 7 5 5 7 5 7 6 4 4 7 4 5 2 5 7 6 3 7 5 2 7 5 3 3 7 5 5 6 5 5 4 5 3 1 6 3 6 6 1 2 2 1 2 1 2 1 2 1 1 1 1 1 1 1 1 2 1 1 2 1 1 2 2 2 1 2 2 2 1 2 1 2 2 2 1 1 1 1 2 1 2 4 4 3 3 4 4 2 4 1 4 4 3 2 3 4 1 1 3 2 4 1 2 2 2 2 1 1 3 1 4 3 1 3 3 1 2 4 4 1 4 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 U V W X Y Z AA 3 7 7 5 3 3 1 2 7 5 5 5 1 3 6 3 7 7 7 3 7 7 6 6 5 5 6 4 6 4 5 7 6 7 4 7 4 7 5 7 7 4 1 2 7 1 4 7 4 5 5 3 7 5 5 4 7 7 6 6 1 6 5 4 2 3 6 7 4 7 7 6 7 6 7 3 6 1 6 7 5 7 5 3 1 5 5 7 2 4 6 1 3 6 6 7 6 2 7 6 6 1 6 3 6 5 4 6 5 7 5 6 6 7 6 5 6 7 7 7 6 7 6 4 5 2 2 3 5 2 1 1 6 3 1 3 1 1 2 6 6 7 1 6 6 5 5 5 7 6 6 5 7 6 7 6 5 4 7 2 7 7 6 5 3 4 2 4 7 2 6 1 7 6 6 2 1 6 1 6 7 6 6 4 6 6 7 5 7 5 6 7 6 1 6 5 6 4 6 5 7 4 7 6 6 2 2 2 1 2 1 1 2 2 2 2 1 1 2 2 2 1 2 2 2 2 2 2 2 2 2 1 1 1 1 1 2 1 2 1 1 1 2 2 2 1 2 3 3 3 2 1 2 2 4 4 4 3 3 3 3 2 1 2 2 3 2 2 3 2 2 2 2 4 3 4 3 2 3 3 3 4 2 4 2 3 4 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 U V W X Y Z AA 7 6 7 7 3 6 7 7 4 5 6 6 5 5 5 3 5 6 5 6 6 7 5 1 7 5 7 5 7 4 7 7 5 6 7 7 5 7 5 6 5 4 6 3 4 1 5 6 7 7 5 1 7 4 6 7 7 6 6 7 5 3 4 6 7 1 7 6 6 3 6 7 5 4 5 6 7 7 6 1 6 4 7 6 7 4 7 7 3 6 7 6 7 4 7 6 4 5 5 7 4 1 5 3 7 7 5 7 6 6 2 4 5 7 7 7 5 4 6 6 4 5 7 6 4 6 7 6 6 2 7 5 6 4 7 7 5 5 7 3 1 2 2 2 1 1 2 1 2 2 2 2 2 2 1 1 2 2 2 2 1 2 2 2 2 1 1 2 4 4 1 4 4 4 2 4 3 3 4 2 3 3 2 3 3 3 3 3 2 4 2 4 4 2 3 2 AB 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 AC AD RESPMARI RESPHOUS RESPAGE 2 4 21 2 5 21 2 5 18 2 7 20 2 4 19 2 2 19 2 4 19 2 1 20 2 2 44 2 3 29 2 4 20 2 6 17 2 5 19 2 4 20 2 4 21 1 1 20 2 1 23 2 5 18 2 4 20 2 6 17 1 1 24 2 2 21 2 3 19 2 1 18 2 1 20 2 4 19 2 2 21 2 4 19 2 5 21 2 4 20 2 3 19 2 5 21 2 3 19 2 4 19 2 8 18 2 3 28 1 3 41 1 4 37 1 2 24 1 7 49 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 AB AC AD 1 1 2 1 1 1 1 2 2 1 1 1 2 1 1 1 1 1 2 1 1 2 1 1 1 2 1 1 2 1 1 1 1 1 1 1 2 1 1 1 2 3 2 1 6 3 3 4 1 4 4 5 1 2 3 4 5 6 4 1 2 7 6 1 1 1 5 2 3 2 1 1 3 4 1 7 1 7 1 6 1 1 37 24 22 40 46 32 36 70 66 77 80 77 25 43 55 48 51 49 25 22 29 64 65 49 34 38 41 51 27 47 30 33 29 18 25 17 54 48 28 24 71 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 AB AC AD 1 2 2 1 1 1 2 1 1 2 1 2 1 2 2 1 1 1 2 2 1 2 1 2 2 1 2 1 2 2 2 1 2 1 2 1 2 2 1 2 2 4 3 7 7 3 1 1 3 2 4 1 5 6 5 4 7 3 2 3 2 4 2 4 1 1 4 1 3 3 1 1 2 1 4 6 6 3 1 7 5 3 17 55 76 48 62 42 37 53 46 56 68 61 57 44 41 27 35 24 31 26 27 18 29 66 20 27 22 25 19 21 65 66 24 32 20 59 27 27 42 21 28 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 AB AC AD 2 2 1 2 1 2 1 1 1 1 1 2 2 2 1 1 1 2 1 2 1 2 1 1 1 1 1 1 1 1 2 1 2 1 5 4 5 2 4 4 1 4 5 4 4 1 6 2 2 1 3 7 3 6 3 6 28 26 36 53 61 25 31 50 35 70 22 25 21 23 39 33 37 18 33 21 65 22 31 53 36 57 33 44
Springdale Shopping Survey* The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING. The variables in the survey were as follows: A. How Often Respondent Shops at Each Area (Variables 1–3) 1. Springdale Mall 6 or more times/wk. 4–5 times/wk. 2–3 times/wk. 1 time/wk. 2–4 times/mo. 0–1 times/mo. 2. Downtown 3. West Mall (1) (2) (3) (4) (5) (6) (1) (2) (3) (4) (5) (6) (1) (2) (3) (4) (5) (6) B. How Much the Respondent Spends during a Trip to Each Area (Variables 4–6) 4. Springdale Mall \$200 or more \$150–under \$200 \$100–under \$150 \$ 50–under \$100 \$ 25–under \$50 \$ 15–under \$25 less than \$15 5. Downtown 6. West Mall (1) (2) (3) (4) (5) (6) (7) (1) (2) (3) (4) (5) (6) (7) 8. Downtown 9. West Mall (5) (4) (3) (2) (1) (5) (4) (3) (2) (1) (1) (2) (3) (4) (5) (6) (7) C. General Attitude toward Each Shopping Area (Variables 7–9) 7. Springdale Mall Like very much Like Neutral Dislike Dislike very much (5) (4) (3) (2) (1) D. Which Shopping Area Best Fits Each Description (Variables 10–17) 10. 11. 12. 13. 14. 15. 16. 17. Easy to return/exchange goods High quality of goods Low prices Good variety of sizes/styles Sales staff helpful/friendly Convenient shopping hours Clean stores and surroundings A lot of bargain sales Springdale Mall Downtown West Mall No Opinion (1) (1) (1) (1) (1) (1) (1) (1) (2) (2) (2) (2) (2) (2) (2) (2) (3) (3) (3) (3) (3) (3) (3) (3) (4) (4) (4) (4) (4) (4) (4) (4) E. Importance of Each Item in Respondent’s Choice of a Shopping Area (Variables 18–25) Not Important 18. 19. 20. 21. 22. 23. 24. 25. Easy to return/exchange goods High quality of goods Low prices Good variety of sizes/styles Sales staff helpful/friendly Convenient shopping hours Clean stores and surroundings A lot of bargain sales (1) (1) (1) (1) (1) (1) (1) (1) (2) (2) (2) (2) (2) (2) (2) (2) Very Important (3) (3) (3) (3) (3) (3) (3) (3) (4) (4) (4) (4) (4) (4) (4) (4) (5) (5) (5) (5) (5) (5) (5) (5) (6) (6) (6) (6) (6) (6) (6) (6) (7) (7) (7) (7) (7) (7) (7) (7) F. Information aboutt the Respondent (Variables 26–30) 26. Gender: (1) = Male (2) = Female 27. Number of years of school completed: (1) = less than 8 years (3) = 12–under 16 years (2) = 8–under 12 years (4) = 16 years or more 28. Marital status: (1) = Married (2) = Single or other 29. Number of people in household: persons 30. Age: years Each respondent in this database is described by 30 variables. As an example of their interpretation, consider row number 1. This corresponds to respondent number 1 and contains the following information. Variable number 6 = 7. The respondent usually spends less than \$15 when she shops at West Mall. Variable number 26 = 2. The respondent is a female. 5556774441131111167765667232421 Variable number 1 = 5. The respondent shops at Springdale Mall 2–4 times/month. Variable number 19 = 7. Respondent believes “high quality of goods” is very important in choosing a shopping area. *Source: Materials for this case have been provided courtesy of The Archimedes Group, Indiana, PA. Data are based on actual responses obtained to this subset of the questions included in the survey; town and mall identities have been disguised as well as a number of responses were updated.

mickeygabz
School: Boston College

See attached

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7
7
7
5
4
5
7
6
7
2
6
4
4
7
5
3
4
5
7
6
7
3
6
5
5
7
5
6
6
5
6
6
7

42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82

A

B

C

D

E

F

4
4
6
4
5
5
5
3
3
3
1
4
2
5
5
2
2
4
6
2
1
4
2
5
6
3
5
5
1
5
6
6
3
6
2
2
6
5
2
6
6

6
4
3
6
6
2
2
6
6
4
4
6
2
6
5
4
4
6
1
3
3
6
3
2
1
5
2
2
5
6
4
3
3
3
1
2
4
6
4
1
5

4
4
6
5
6
3
5
5
6
2
1
6
6
3
6
6
4
5
4
2
6
5
1
1
6
4
2
6
1
4
4
3
2
3
1
1
5
4
2
6
6

5
6
7
5
6
6
6
6
4
1
5
3
5
4
1
6
4
3
6
7
1
1
2
6
6
3
7
6
4
7
4
4
6
1
1
3
2
7
2
1
4

7
6
5
5
6
7
6
7
4
3
1
2
7
2
4
2
7
5
3
2
4
6
1
6
7
7
6
1
7
2
6
2
7
6
4
4
2
4
2
4
7

3
3
7
6
7
4
6
7
5
5
5
6
6
2
7
3
4
4
6
3
2
7
6
2
2
2
4
5
1
2
1
7
7
4
7
7
3
6
1
7
2

83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123

A

B

C

D

E

F

5
2
6
2
1
3
4
1
6
5
1
6
6
1
5
1
6
6
6
2
2
5
5
6
6
4
5
3
3
2
3
4
5
5
6
3
5
4
5
3
3

4
2
1
1
3
5
6
3
3
2
1
3
2
6
4
2
6
5
4
1
5
4
1
6
6
6
5
5
6
4
5
4
5
3
5
5
4
4
3
4
6

5
4
2
2
2
6
2
2
5
1
3
1
2
6
5
2
6
6
6
4
5
5
5
6
6
5
6
4
4
3
4
4
5
4
6
6
6
5
3
6
5

2
2
4
1
4
1
6
6
5
2
4
7
5
7
2
3
7
4
5
4
7
5
3
4
6
5
7
7
7
5
7
7
7
6
6
7
4
4
6
5
6

7
5
1
6
3
4
5
3
7
7
3
7
1
3
5
1
7
6
6
7
6
5
7
5
6
7
7
7
7
6
7
6
6
7
7
7
5
5
7
5
6

4
2
5
3
6
4
2
1
4
1
4
7
2
5
4
3
7
5
5
6
5
5
4
6
6
6
7
7
5
5
7
7
7
7
7
7
7
5
7
7
7

124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151

A

B

C

D

E

F

1
4
4
5
5
5
4
5
3
5
5
2
5
5
5
5
4
1
5
6
2
5
4
6
3
3
6
6

6
5
6
6
5
3
5
5
4
3
6
6
4
5
6
3
5
5
1
5
4
3
3
5
6
4
6
1

6
6
5
6
2
5
3
1
4
6
4
5
3
3
4
6
3
1
2
5
5
4
5
5
4
4
6
4

6
4
5
5
7
4
5
6
7
7
6
5
4
6
7
7
7
4
5
6
7
5
7
7
6
7
4
7

7
6
7
5
7
4
5
7
7
7
6
7
7
7
7
7
6
6
4
7
7
5
7
7
6
6
5
6

7
7
6
6
7
6
5
7
7
7
7
5
6
6
5
7
7
6
4
6
6
7
7
7
6
7
4
5

G
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41

H

I

J

K

L

M

SPRILIKE DOWNLIKE WESTLIKE BSTEXCHG BSTQUALI BSTPRICE BSTVARIE
4
4
4
1
1
3
1
5
4
3
1
1
3
1
5
3
4
3
4
4
1
2
4
3
4
2
4
1
3
3
3
1
1
1
1
5
5
3
1
1
3
1
4
2
4
1
1
3
1
4
3
3
2
2
3
1
5
4
4
3
2
3
1
4
4
3
1
1
1
1
3
3
3
4
4
3
1
3
4
3
1
2
3
1
3
4
3
4
1
3
2
3
2
3
4
1
4
1
4
3
4
1
1
3
3
4
3
2
1
1
1
1
4
4
4
4
1
3
1
4
4
3
3
1
3
1
4
4
3
1
2
3
1
4
3
1
1
1
2
1
4
3
2
1
4
4
1
4
3
3
4
1
2
1
5
3
4
1
1
3
1
2
5
4
2
2
2
1
4
3
2
1
1
3
1
4
4
4
1
1
2
1
4
3
3
1
1
3
1
4
4
4
1
1
3
1
4
4
5
1
1
1
1
3
5
3
4
2
3
1
4
4
3
1
1
1
1
4
4
4
4
2
3
1
5
3
3
1
1
3
1
3
3
2
1
1
3
1
4
4
3
4
1
1
1
4
5
4
2
2
2
2
5
3
4
1
1
3
1
4
3
3
1
2
3
1
3
2
1
1
1
4
1
4
4
4
3
2
3
1

42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82

G

H

I

J

K

L

M

4
5
3
4
4
4
4
5
3
1
5
2
5
2
1
5
1
2
4
4
4
5
1
3
2
1
5
1
1
5
2
2
5
3
3
4
1
2
4
2
2

3
5
5
2
3
4
4
1
3
4
2
3
4
1
2
2
2
5
...

flag Report DMCA
Review

Anonymous
Good stuff. Would use again.

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