Assess and compare the market types of two major corporation?

timer Asked: Dec 17th, 2018
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Question description

In this group case study project, you will join forces with three of your peers to make an investment recommendation on either of two corporations: Exxon Mobil or Coca-Cola. The task for your team will be to compare the two companies based on both the supporting information and any external research that you conduct, and ultimately recommend one over the other as having stronger investment potential.

As a further twist, your team will have some competition. Other teams will be given the same opportunity to prepare their information package on the same two companies using the same case studies as a starting point. Consequently, your team should try to package your information and recommendation that is the most engaging, creative, and persuasive.


verall, your team will study the case studies provided, and then conduct additional research on the companies in order to get information to address the same sorts of questions as in the Individual Research Paper/Case Analysis, as well as these particular comparative questions:

  • Main Questions from the Individual Research Paper Analysis
    • What kind of market (Perfect Competition, Monopolistic Competition, Oligopoly, or Monopoly) does the company belongs to?
    • What is the Price Elasticity of Demand for the goods that the company sells? Is the demand elastic or inelastic?
    • What kind income elasticity the product(s) of the company face?
    • Who are the company’s closest competitors?
    • Are there any close substitutes or complements?
    • Is the demand for the product of your chosen company growing? Explain why.
    • Can the labor force of your chosen company be trained further to increase productivity and lower cost of production?
    • As a business is your chosen company profitable? Will it be able sustain profitability?
    • How can it make its profit grow?
  • Comparative Questions
    • What is the price elasticity of demand for gasoline? Is it elastic or inelastic? How about carbonated beverages?
    • What is the Income Elasticity of demand for carbonated beverages and gasoline? Which one has the higher elasticity?
    • What kind of industry do these two companies belong to: Perfect Competition, Monopolistic Competition, or Oligopoly? Explain your answer and substantiate why it might influence your decision-making.
    • What is the cross price elasticity of demand between Coke and Pepsi? Between Exxon gas and Shell gas?
    • What is the Cross Price Elasticity between Coke and Exxon gasoline?
    • Which company has higher fixed costs? Which has higher marketing costs? Why does Coke advertise all the time but Exxon Mobil hardly ever?
    • What other issues with regards to the social, political, labour, or environmental practices of these two companies might you include that could impact your decision?

    ** Please note that each group has a place to discuss their project under the Forums Title of Group Case Study Project which is found in Unit 3. This is a place dedicated to only your group and you are able to discuss any details regarding your project for the full duration of your project.

Remember that your ultimate goal is two-fold:

  • To provide the best evidence to support the choice of one company over the other as a place to invest.
  • To do so in the most compelling, informative, and creative way you can.

To that end, your group will need to produce a package consisting of the following:

  • A 7-page research essay in which all your information about the two companies is organized, the comparison indicators presented, and your ultimate choices for investment are made. Your paper should be a maximum of 7 pages, double-spaced with 12-point font, not including cover page and references. Your paper should follow APA formatting standards.
  • An accompanying media presentation of your findings that will be posted for your classmates in the Final Case Work Discussion Forum, listed in Unit 11. This can take any form your group has the skills to produce, but it is where your package will really distinguish itself from the others:
    • This is not to be a live (synchronous) presentation, but rather the creation of some sort of digitally submittable file that will most help support and sell your findings to your client. (If you need motivation, imagine that your client will only pay for the most interesting and engaging package submitted – your reputations are at stake!)
    • It can take the form of a PowerPoint presentation, a photo collage, or an audio or video recording – anything goes. Just be sure that you have permission to use any copyrighted materials (photos, audio, or video), because these packages will be shown to the class online and in our online world, unlike the brick and mortar classroom, that constitutes “republishing,” which is a copyright infringement unless you have permission.

Tutor Answer

School: UC Berkeley


Coca-cola and Exxon
Mobil Market Types
Presented by:


Coca-cola or Exxon Mobil? Which is better to invest in?
Coca-cola deals largely with non-alcoholic drinks
Exxon deals with oil products
Both Companies are based In America
(Kermally, 2016)
Both companies enjoy massive sales of their products

Market structures of the companies

Coca-cola operates under a monopolistic market
Other Companies offer products the company offers
Exxon operates under an oligopolistic market
Exxon has competitors Worldwide
(Kohen, K.,2018)

Price Elasticity of Demand

Coca-Cola products have elastic demand
Prices are dictated by market forces
Exxon products have inelastic demand
The products are bough...

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Good stuff. Would use again.

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