Fuzzy Font End Discussion

timer Asked: Dec 18th, 2018
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Question description

Research starts with opportunity identification and continues throughout the process.

The Fuzzy Front End (a.k.a. Discovery) focuses on Voice of Customer (VOC) research and information. VOC research often uses both primary and secondary research.

List and define one type of primary VOC research and one type of secondary VOC research used during the early stages of innovation. Then, provide an example of VOC research that you have participated in, read about, or seen.

Tutor Answer

School: Duke University


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Thanks, good work

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