Product Life Cycle Analysis Paper

timer Asked: Dec 19th, 2018
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Question description

Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research.

Create a 700- to 1,050-word marketing strategy based on this position in the life-cycle:

  • Identify appropriate marketing tools
  • Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle

Cite all sources according to APA formatting guidelines.

Tutor Answer

School: Purdue University

Hello,I have uploaded the solution, kindly go through it and feel free to hit me up in case of any edits.



Product Life Cycle Analysis
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Product/Brand Life Cycle

A brand or a product is precisely compared to human life. It is invented, has its growth
phase and maturity, then it finally becomes extinct. The product life cycle discusses the phases a
brand/product undergoes since its inception to its latter days in a market. The first stage of a
product/phase is its launch which is labelled as the introduction to the market. The growth stage,
mature stage and decline follow substantially. A brand is considered appealing when its product
is received well in a specified market (Amaya Lela & Zwolinski 2014). The launch of a product
can be risky. A good example is when Starbucks engaged in multiple attempts to make clients
nervous during the launch of its product. However, the introduction stage of a product/brand
length is distinct based on that particular product/brand.
Starbucks Brand life Cycle...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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