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WEEK 4 Postings
Strategic Management: Concepts and Cases, Ch. 8: Strategic
Alliances
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What are the different types of strategic alliances, and under what circumstances each
alliance type is preferred?
Compare innovation strategies to sustain long-term strategic growth.
Strategic Management: Concepts and Cases, Ch. 9:
International Strategy
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What are some factors that must be considered before a company considers expanding
internationally?
Please provide a company and what do you think is the strategic approach it used to become
a successful global company?
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Evaluate the effects of globalization on strategic management planning.
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Cultural differences figurative and literal.
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Please read below and provide insights.
Problem Assessment: The Global Crisis of a Leading Tire Manufacturer
The Outcome:
In the year 2000, Bridgestone/Firestone, one of the world's leading tire manufacturer,
reported 80 percent decline in net earnings caused by product recall. The company
established a reserve of $388 million to cover recall expenses, in addition to $463 million set
aside to cover related legal expenses. The company's stock value fell by $10 billion in one
month alone. The CEO has been replaced and three plants shutdown operations and closed.
(J.L Gelman (2001, March). How the Civil Justice System Uncovers the Truth for
Consumers. Update on the Law ... Product Liability, 23, 1-4).
The Cause:
Since August 2002, there were over 6.5 million automobile tires recalled, and deaths linked
to tire tread separation have increased beyond 115. Due to wrong handling of the situation
among the top executives of Bridgestone - Japan and its American subsidiary,
Bridgestone/Firestone, the company suffered financially and damaged their reputation. This
crisis affected Ford Motor Co., since it was Ford's Explorer SUV that utilized most of the
recalled tires. On the issue of accountability, Ford and Firestone have decades of business
relationship. However, this recall caused their business relationship to also suffer. From the
start, Ford blames the tread separations on Firestone's defective tires. Firestone blamed
Ford on the other hand for Ford recommending a lower pressure on the tires, then Firestone
addressed it to drivers for not maintaining their vehicles properly. Tire failures were first
reported in Venezuela in 1998, then in 1999 in Saudi Arabia, then Malaysia and Thailand.
Ford began replacing the tires in those affected countries. There were many lawsuits filed
against Firestone and Ford that were settled but because of a "no disclosure" provisions, it
prevented information regarding possible tire defects from being released, and thus, no
trends was established despite the growing number of common failures in the U.S. When a
U.S. television station aired an investigative report linking Firestone and Ford Explorer to
several deaths, numerous consumer complaints came in, that the U.S. National Highway
Traffic Safety Administration requested Firestone for a voluntary recall, which Firestone
refused. Three months after the tire maker agreed to meet the demands to issue a recall, tire
supply for replacement tires were short. Firestone obviously failed to manage this crisis
successfully. Ford turned to other tire manufacturers such as Goodyear, to outfit its vehicles.
The Firestone's downfall was caused by several factors:
· Not being prepared to face the crisis because the company failed to realize that a crisis
exists.
· Failure to act in good faith in the face of the media, customers, and consumers.
· Disorganized management from top to bottom.
· Not being proactive.
· Unaccountability and slow response, and a lot more.
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After evaluating the tire maker's case crisis, criticize the company's Strategic Management
and Planning and what could have been done at the early stage that could have prevented
this crisis?
Strategic Management: Concepts and Cases, Ch. 10:
Innovative Strategies That Change the Nature of Competition
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What affects does innovation have on competition and competitive advantage?
Week 4 Electronic Reserve Readings
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Explain Strategic marketing developments in informational society
Explain Emerging strategic issues in global business negotiation