E-commerce Business Plan

timer Asked: Dec 21st, 2018
account_balance_wallet $35

Question description

For this project, you will write a 2000 word e-commerce plan for a B2B company in the United States. The report should cover the following areas:

  • Description of your e-commerce idea
  • Background information on products/services to be offered
  • Business Model: Describe the business model you have selected for your company.
  • Value proposition
  • Analyses of the e-commerce’s overall industry, target market(s), and competition
  • Marketing, operational (including technological, supply chain management, and IT/IS usage), financial (at least three-year forecast), and managerial plans
  • Identification of critical risks and issues (online security, payment systems, ethical, social, and political) and proposed ways of dealing with them within your company

Your research must also include at least 3 additional academic (e.g., journal articles) resources in addition to your textbook to support your conclusions). Use the APA style as appropriate.

Tutor Answer

School: University of Virginia

hello, kindly find the attached completed work. Thank You.



E-Commerce Plan
Student Name
Institution of Affiliation


E-Commerce Plan

Kapow Events
When you look at the world today, it is not what it used to be. Many things have changed,
and the good thing is the change is a positive one. Technology came about and changed the way
people did things; it made work much easier by reducing the hurdles that people went through to
accomplish a single task. Companies are regularly changing their operations to meet the everchanging world around them. If you were to go around today, you would not find even one
company that doesn’t have a computer system assisting in some business operations. Many
businesses have also started operating online because currently, that is the trend. Online trading
allows companies to reach a wide range of customers it would have otherwise not reached
(McNabb, 2016). People spend a lot of time on the internet which is why moving one’s business
online has been a successful venture for those who choose to try it.
Kapowa Events, Inc. is a company located in Chicago, Illinois. In June 2018, the company
became a subsidiary of Cvent Inc. This organization is a B2B enterprise because its clients are
other businesses and not consumers. The company specializes in helping companies have a great
time in their events by providing solutions to issues relating to events ("Bloomberg - Are you a
robot?," n.d.). These issues include a venue for hosting an event or booking events. The company
has a website that contains a link to events. Other companies can peruse through this information
and find the perfect event to attend. They can also book the event through the website. When
planning an event, Kapowa Events, Inc. works best. It allows the client to get an appropriate venue
for their events. After securing the site, the company prepares RSVP cards and sends them to
recipients. The company then tracks the RSVP to ensure that the card owner got their respective



cards. When the client gets the invite, they can either agree or decline. The company tracks these
E-commerce Idea
Although the company conducts its operations online, it doesn’t mean that there is no room
for advancement. I propose that the company should develop an application that clients can use to
carry out operations. The client only needs to download the app from the Google play store into
their phone. Once in the phone, the user installs it after which it will be ready for use. The app will
contain all ...

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