What is a communication plan?

Anonymous
timer Asked: Dec 21st, 2018
account_balance_wallet $35

Question description

wHIn M3: Assignment 2, you developed a communications policy that mapped the type of communications messages for a specific audience at a company. In this assignment, you will go a step further and create a communications plan for your selected company. Refer to your work in M3: Assignment 2.

For the same company you selected in Module 3, create a complete Communications Plan with an accompanying PowerPoint presentation for key stakeholder group(s). The Communications Plan should focus on a specific project or initiative to be implemented or event to be managed. The plan should describe the specific project to be implemented including the business problem or purpose, the specific objectives of the project, and the key stakeholder groups and their role in the initiative.

The Communications Plan for this initiative should include the following:

  • Goals and Objectives of the Communication Plan
  • Key Messages
  • Audience(s)
  • Media and Tools
  • Specific Tactics (describe the implementation)
  • Schedule/Timelines
  • Legal or ethical Issues
  • Monitoring/Control Strategy (during implementation)
  • Communications Strategy (to include communication of financial as well as ethical or value-based implications to various stakeholders)
  • Outcome Evaluation, including contribution to the mission of the organization

THE ATTACHMENT BELOW IS MY POWERPOINT. THAT IS WHAT THE PAPER NEEDS TO BE BASED OFF OF.

COMMUNICATION PLAN STEPHANEE A. FAIR DECEMBER 18, 2018 MODULE 5 ASSIGNMENT 2 WHAT IS COMMUNICATION? • Communication is a way of transferring information from one person to another. Communication is not only verbal, but can be fulfilled through actions, body language, email, text and more. BRIEF DESCRIPTION OF THE COMPANY • BlueGround is a financial institution that services home improvement loans. • We work with more than 500 merchants • We offer HVAC, Pools and Spas, Solar, Kitchen, Bath, Roofing and more. • There are more than 10 departments that make up the company AUDIENCE • The communication plan is for all employees of BlueGround, including stakeholders. Having knowledge makes it easier to explain to our targeted audience. • For this specific initiative to be implemented, we are focusing on merchants who have less than an 80% customer service satisfaction rate. MEDIA/TOOLS • The way we will reach out to everyone, is via email. Since we have more than two locations, email will be sufficient. • Our home intranet page will have all our latest updates and news @ http://home.Blueground.org • There will also be a web seminar that will be posted, so everyone can reference with updated information. SPECIFIC TACTICS • Stephanee Fair- Director of Controlled Risk (Oversee managers and approve new procedures) Aleshia J.- FLM(Front Line Manager) (Oversees employees and ensure they are following procedures Teresa r.- Team lead (responsible when FLM is not available, more of a mentor) SCHEDULE • Controlled risk is suppose to take effect on 1/31. • No later than 1/14/19, any open positions or the new department are scheduled to be filled. • As of 1/20 all employees will have informed merchants who will be placed on controlled risk and the new process. CONTROLLED STRATEGY • Controlled risk is for merchants who have several complaints against them. Customers have insinuated that merchants are fraudulently charging their loans. • During this process, all customers under the specific risk merchants will have their account blocked. This way, merchants can not just charge a customers account. • The merchant will send over paperwork requesting the amount, we will call the customer to verify, then open the account for a one time charge.
COMMUNICATION PLAN STEPHANEE A. FAIR DECEMBER 18, 2018 MODULE 5 ASSIGNMENT 2 WHAT IS COMMUNICATION? • Communication is a way of transferring information from one person to another. Communication is not only verbal, but can be fulfilled through actions, body language, email, text and more. BRIEF DESCRIPTION OF THE COMPANY • BlueGround is a financial institution that services home improvement loans. • We work with more than 500 merchants • We offer HVAC, Pools and Spas, Solar, Kitchen, Bath, Roofing and more. • There are more than 10 departments that make up the company AUDIENCE • The communication plan is for all employees of BlueGround, including stakeholders. Having knowledge makes it easier to explain to our targeted audience. • For this specific initiative to be implemented, we are focusing on merchants who have less than an 80% customer service satisfaction rate. MEDIA/TOOLS • The way we will reach out to everyone, is via email. Since we have more than two locations, email will be sufficient. • Our home intranet page will have all our latest updates and news @ http://home.Blueground.org • There will also be a web seminar that will be posted, so everyone can reference with updated information. SPECIFIC TACTICS • Stephanee Fair- Director of Controlled Risk (Oversee managers and approve new procedures) Aleshia J.- FLM(Front Line Manager) (Oversees employees and ensure they are following procedures Teresa r.- Team lead (responsible when FLM is not available, more of a mentor) SCHEDULE • Controlled risk is suppose to take effect on 1/31. • No later than 1/14/19, any open positions or the new department are scheduled to be filled. • As of 1/20 all employees will have informed merchants who will be placed on controlled risk and the new process. CONTROLLED STRATEGY • Controlled risk is for merchants who have several complaints against them. Customers have insinuated that merchants are fraudulently charging their loans. • During this process, all customers under the specific risk merchants will have their account blocked. This way, merchants can not just charge a customers account. • The merchant will send over paperwork requesting the amount, we will call the customer to verify, then open the account for a one time charge.

Tutor Answer

Doctor_Ralph
School: UC Berkeley

Attached.

Running head: BLUEGROUND’S COMMUNICATION PLAN

BlueGround’s Communication Plan
Names:
Institution:

1

BLUEGROUND’S COMMUNICATION PLAN

Communication plan at BlueGround
Developing a communication plan is essential in project management. According to
Abramo and Onitiri (2010), a communication plan serves as a policy-driven approach in
which an organization or a project team provides the stakeholders with the necessary
information. This way, it is then possible to ensure that every stakeholder group is well
informed while also necessitating collaboration among these groups. The communication plan
below will feature BlueGround, a financial institution that services home improvement loans
to clients for HVAC, Pools and Spas, Solar, Kitchen, Bath, Roofing and more through a group
of more than 500 merchants. The project that the company plans to undertake is the
improvement of customer satisfaction by targeting those whose satisfaction levels fall below
the 80% threshold. The company is planning to implement the project within a span of a few
months as will be detailed in the schedule while also bringing together the customers, the
merchants, and the employees.
Goals and objectives of the communication plan
• To create awareness among the merchants about the need to provide quality services and
the need to ensure that the customers are satisfied.
• To project a positive image among the customers and enhance the relationship between
BlueGround, the customers, and the merchants.
• To stimulate a desire and a commitment to upholding customer satisfaction.
• To enlighten each stakeholder group about their roles towards customer satisfaction.
Audience
This communication plan primarily targets three stakeholders. One of these is the
employees at BlueGround. It is the duty of the employees to coordinate the relationship
between the merchants and the customers. The employees monitor the orders placed by the

2

BLUEGROUND’S COMMUNICATION PLAN
employees and the loan requests. They are also responsible for establishing whether or not a
customer has a good credit standing and the amount to be offered to the client. These
employees also monitor the merchants who are awarded the contracts to carry out the home
improvement projects, the services that they offer, and their re...

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Anonymous
Thanks for the help.

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