December 22 2018

timer Asked: Dec 23rd, 2018
account_balance_wallet $30

Question description

1250 words (not including in-text citation and references as the word count) count a minimum of two scholarly sources are required in APA format. Let’s be sure to write it in own work 100% and give appropriately when using someone’s else work.

INSTRUCTIONS: Using AT LEAST 300 words per response (not including your reference list), respond to the following questions using the reading material attached and Scholarly sources as references.

1 Think of an important or expensive product or service you purchased recently. Describe the cognitive decision process involved in your recent purchase. Of the three categories of consumer decision making, cognitive, habitual, or affective, which kind did you use and why?

2 Discuss the role function of a family financial officer. What might a marketing firm do to discover who the FFO is in a family? What strategies might be used to reach this person? Why is the role of the FFO changing over time?

3 Discuss the two dimensions that determine whether we will react positively or negatively to a purchase environment? Could these apply to the online purchase environment as well? Explain.

4 What are LOHAS? What would LOHAS think about green marketing and why? What would they think about greenwashing? Discuss one company you associate with green marketing and then discuss one you are skeptical of due to greenwashing.

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School: Cornell University

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