Implementation and Communication Plan Case Study

timer Asked: Dec 23rd, 2018
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Question Description

Consider the following information relative to your consulting engagement for Hoosier Media, Inc.


Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.

Information technology

Hoosier Media's newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:

  • Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

  • Identifying the information that should be communicated.
  • Defining the audience that should receive the communication.
  • Identifying the channel(s) of communication.

Format: APA

Tutor Answer

School: Rice University



Marketing and Information Technology

Institution Affiliation



Marketing and Information Technology
Today, the information technology has improved to a greater height giving businesses
more convenient ways to carry out their activities such as marketing effectively. It is crucial for a
business to adopt improved Information technology since will have a significant impact on the
company in which it will acquire a competitive advantage. Information technology can assist the
media company in developing their strategic roles. For instance, marketing can be made more
comfortable with the availability of social networking platforms such as Facebook, Twitter,
LinkedIn, and Instagram. For example, Facebook alone has over 2.5 billion users across the
globe. By marketing the company through such social media, the information can reach many
people compared to other methods of marketing (El Ouirdi et al., 2015). Another advantage of
using a social media platform is the fact that it is very cheap unlike other traditional methods of
marketing. Also, these social networking sites are used globally which means that the marketing
will be international.
The company should also pay much focus on updating the technology it is using. That is,

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