Brand Audit Presentation

Anonymous
timer Asked: Dec 24th, 2018
account_balance_wallet $35

Question description

Refer back to the brand chosen for the Week 1 assignment. (STARBUCKS)

Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8.

Create a 10- to 18-slide Microsoft® PowerPoint® presentation with speaker notes to deliver your brand audit.

Include the following:

  • Background
  • Brand Inventory
  • Brand Exploratory
  • Strategic Recommendations
  • Tactical Recommendations

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit your assignment

Tutor Answer

NicholasI
School: University of Virginia

Hi, kindly find attached

BRAND AUDIT
STARBUCKS COMPANY

Brand



A brand can be a commodity, service or a idea that is publicly
differentiated from other commodities, services and other thoughts
that are marketed without limitations.

Background



Branding aims at marketing various products services or
concepts.



All these come and go, and the brand was applied in
products to help customers familiarize themselves with
the new brands.

Cont..



The brand was put in use to convince customers that the non-local
products were trustworthy.

Cont..



The marketing was more active on the...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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