MKT334 assignment

Anonymous
timer Asked: Dec 27th, 2018
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Question description

have an easy assignment due soon. Please YOU NEED TO READ THE ATTACHMENT IN ORDER TO DO THE ASSIGNMENT CORRECTLY.

thanks!!!

Fantom International Fontom International Company is a multinational corporation based in the US that wants to enter three of the following five countries: Argentina, Iraq, Indonesia, Lebanon, or Lithuania. What three countries should Fantom enter in in what order? Your recommendation should be based solely on the calculation of cultural distance between US and these countries. You should use cultural dimensions ratings from geert-hofstede.com and the formula discussed in the textbook for you calculations. Show all your calculations in your submission.

Tutor Answer

Joelda
School: Rice University

Attached.

Running head: MKT334

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MKT334 Assignment
Student Name
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MKT334

MKT334 Assignment
In order for Fontom International Company to establish the order of countries to enter it has to
calculate the cultural distance between the US and these countries.
1. To calculate the cultural distance between US and Argent...

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Review

Anonymous
Good stuff. Would use again.

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