Harley Davidson Inc

Anonymous
timer Asked: Dec 28th, 2018
account_balance_wallet $15

Question description

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan.

The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it may not address.

Assignment Steps

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a minimum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should be included with the Target Market section of your Marketing Plan.

Include the following:

• Develop a process to monitor and control marketing performance. If desired, for additional clarity and precision, a flowchart graphic can be used.

Formulate a minimum 350 word executive summary including at a minimum the following elements:

Required executive summary elements:

• Strategic Objectives

• Products or Services

• Resources Needed

• Projected Outcomes

Note: Charts/graphs/tables do not count toward the word count. This is a continuation of your global or multi-regional company, as selected in Week 1, and will be incorporated into your overall marketing plan for Week 6.

Include in-text citations and references for text (must be used with every assignment in this course), and a minimum of three peer reviewed references, at least two from UOP Library, and/or Electronic Reserve Readings.

Note: Failure to utilize these resources will result in severe markdowns.

Format your assignment consistent with APA guidelines.

MKT/571 CRIB SHEET TEMPLATE FOR WEEK SIX SOCIAL, ETHICAL, AND LEGAL IMPLICATIONS ASSIGNMENT at 11-15-18 Title of Paper Student Name Course/Number Due Date Faculty Name Crib Sheet (stands alone on its own page directly after the title page) Social, Ethical, and Legal Implications Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it may not address. Assignment Steps Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company. Assess in a minimum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should be included with the Target Market section of your Marketing Plan. Include the following: • Develop a process to monitor and control marketing performance. If desired, for additional clarity and precision, a flowchart graphic can be used. Formulate a minimum 350 word executive summary including at a minimum the following elements: Required executive summary elements: • Strategic Objectives • Products or Services • Resources Needed • Projected Outcomes Note: Charts/graphs/tables do not count toward the word count. This is a continuation of your global or multi-regional company, as selected in Week 1, and will be incorporated into your overall marketing plan for Week 6. Include in-text citations and references for text (must be used with every assignment in this course), and a minimum of three peer reviewed references, at least two from UOP Library, and/or Electronic Reserve Readings. Note: Failure to utilize these resources will result in severe markdowns. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Body Content (starts with fresh page immediately after crib sheet page) Introduction Assess in a minimum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should be included with the Target Market section of your Marketing Plan. Include the following: • Develop a process to monitor and control marketing performance. If desired, for additional clarity and precision, a flowchart graphic can be used. Your response Formulate a minimum 350 word executive summary including at a minimum the following elements: Required executive summary elements: • Strategic Objectives Your response • Products or Services Your response • Resources Needed Your response • Projected Outcomes Your response Conclusion (if applicable) Exhibits/Figures (if applicable) References

Tutor Answer

Professorjuliette
School: UCLA

Attached.

Running Head: Social, Ethical and Legal implications

Social, Ethical and Legal implications

Student Name
Course/Number
Due Date
Faculty Name

1

2

Social, Ethical and Legal implications

Executive Summary
Harley-Davidson, Inc. got incorporated on 8th March 1991, is the parent company of
groups of companies carrying out businesses as Harley –Davidson Motor Company and Harley
Davidson Financial services. The company operates in two segments that are the financial
services and motorcycles and related products. This marketing plan depicts our market segment
and the strategies put in place in creating a broader customer base in ensuring an upward spiral
of revenue and profits for the firm. Our position in the market will not just be labeled as a more
motor vehicle technology company. Our competitive strategy is innovating high impact, iconic
motorcycles that will reinvent the product segments in which we compete.
Our product is manufactured and self-custom, touring and cruiser motorcycles that are
one of the leading edges in distinctive sound, innovative design and superior quality with the
ability to personalize. We also provide accessories for customizing our motorcycles, casual
apparel and accessories for passengers and riders, service parts for bikes, and riding experiences
and events. The management has set strategic objectives for ensuring that projected outcomes
become a reality in three dimensions that is operational, customer and financial strategies.
Our financial strategies will primarily be framed around sales volume, revenue, and expenditure.
These include:
I.

On the next few years, Harley Davidson Inc. is expected to grow its earnings ...

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Anonymous
Only issue was the guy's response time which was a bit long, which made me a bit anxious. Reached out to the help desk and they helped me out, turns out the tutors aren't all from US which meant there was a time difference. No issues on the quality.

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