The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan.
The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it may not address.
Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
Assess in a minimum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should be included with the Target Market section of your Marketing Plan.
Include the following:
• Develop a process to monitor and control marketing performance. If desired, for additional clarity and precision, a flowchart graphic can be used.
Formulate a minimum 350 word executive summary including at a minimum the following elements:
Required executive summary elements:
• Strategic Objectives
• Products or Services
• Resources Needed
• Projected Outcomes
Note: Charts/graphs/tables do not count toward the word count. This is a continuation of your global or multi-regional company, as selected in Week 1, and will be incorporated into your overall marketing plan for Week 6.
Include in-text citations and references for text (must be used with every assignment in this course), and a minimum of three peer reviewed references, at least two from UOP Library, and/or Electronic Reserve Readings.
Note: Failure to utilize these resources will result in severe markdowns.
Format your assignment consistent with APA guidelines.