Effective Advertising Campaign Paper

timer Asked: Dec 29th, 2018
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Question description

Write a 900- to 1,250-word paper in which you:

  • Identify five recent commercials that you have seen or watched that you believe are effective at advertising.
  • Identify the part of the Hierarchy of Effects Model that the advertisement targets, noting the specific step in the model related to the part. Do any of the advertisements touch on the means-end concepts?
  • Answer the following questions in your assessment:
    • What market segment are the commercials targeted at (describe these target markets)?
    • Are the messages aligned with the IMC objectives?
    • Do the messages resonate with the target market?
    • Is the correct media being used to send out the messages?
    • What kind of message strategy is being used - cognitive, affective, or conative?
    • What recommendations, if any, would you make to change the message content?

Format your presentation consistent with APA guidelines. NEVER write in first person!!!

Tutor Answer

School: Carnegie Mellon University

Hey! Kindly find the attached answer and in case of any issue, let me know. Thank you and all the best


Effective Advertising Campaign
Student’s Name
Institutional Affiliation




Effective Advertising Campaign


Today advertisement has grown and changed, where internet advertisement is becoming
more popular than the TV’s advertisement and billboards. You can see or watch many of the
advertisement commercials through the internet like on social media or in any other platforms
powered by the internet. For advertisement commercial to be effective, it should accomplish the
intended purpose. Currently, companies spend billions of US dollars on advertisement alone every
single year, which makes it very crucial and of significant in promoting their products and service
brands. Companies are always on the lookout for new techniques and methods to use in penetrating
the cognizance and the mind of the people. Running an effective advertisement campaign
simultaneously enables an organization to grab or win the attention of potential customers. This
paper will address five recent commercials believed to be effective at advertisement.

Adobe “The Heist” 2017

This is one of the most clever advertisement commercials that demonstrates how
companies and customers across different digital interactions can be connected via adobe
experience cloud (Diaz, 2018). The campaign targets digital executives using a strategy that
provides awareness as well as knowledge about the produc...

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