Instructions: Select a small (not a national brand or company) website. Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker's notes. The presentation must include the following: SEO audit Analysis of both on-site and off-site optimization of the website Evaluation of the links found throughout the site Listing of at least 10 keywords that the site is using for optimization A minimum of at least 3 suggestions to improve SEO rankings Write a 350-word reflection on your presentation.

Refer to the HBR case Mad About Plaid and complete the following tasksTask 1. Design an executive summary for the case highlighting all the critical points of the case. Half page Task 2. Describe in details the brand issue facing the company presented in the case give examples from the case to support your identification of the issue. one page Task 3. Design three (3) recommendations resolve this brand related issue, explain your recommendations through examples from the case, examples from real-life, and the academic theory discussed in class and in the textbook. theory of value and promotion and price. 2 pages

Conduct research to identify techniques for maintaining participant interest in training. List a minimum of three specific techniques not found in the Blanchard and Thacker (2013) text and give a short explanation of each. Explain how these techniques can be used to deliver effective training, noting the learning style to which each technique appeals. Compare these three techniques with those identified in the course text, noting any differences or similarities.Your initial post should be 250 to 300 words. Use this week’s lecture as a foundation for your initial post. In addition to the Blanchard and Thacker (2013) text, use at least one additional scholarly source to support your discussion.Reflect on a facilitated training session you experienced that affected you either positively or negatively. Describe the methods, tools, or strategies from the session that you would like to emulate, if the experience was positive, or avoid, if the experience was negative. Analyze the facilitated session in terms of the characteristics of adult learning and effective facilitation that you have learned about in the course and course readings. Then, explain the role the training played in improving your individual performance and whether or not the learning objectives and design supported overall organizational improvement.Your initial post should be 250 to 300 words. Use this week’s lecture as a foundation for your initial post. In addition to the Blanchard and Thacker (2013) text, use at least one additional scholarly source to support your discussion.