MKT334 assignment

timer Asked: Dec 31st, 2018
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I have an assignment due soon. marketing subject so I'm gonna need an expert in MARKETING.



Complaining Behavior Review each consumer’s comments and answer the questions below. Joyce: “Over the years, I’ve had a few problems with firms. But I know that things go wrong and the staff usually try to do their best. And what’s the point of complaining, firms really don’t want to know and often I don’t want to get the staff member in trouble either.” Barry: “That’s not my experience. The firms that I deal with usually want to know if there’s a problem and they generally go out of their way to fix it, and often give me some form of compensation.” Tom: “I’m not that forgiving. With me, firms only get one chance. If they muck me around, then I take my business elsewhere straight away. And, of course, I tell all my friends about their poor service as well.” Vera: “In my experience, the only way to get a problem fixed is to play hardball. I write to the CEO of the firm and I threaten bad publicity. If I hear nothing in a week, then I contact the local paper, ring local radio stations and lodge an official complaint with the relevant government agency. It’s amazing how willing they then become to fix my problem.” 1. What customers among the four are complainers and non-complainers? 2. Why should firms appreciate complainers? 3. How would a firm’s strategies differ across the 4 customers above to try to satisfy all of them?
Consumer Decision Making Please provide an example of how you went through all stages of a consumer decision making process and detail the influences that you encountered. Try to pick a high-cost, high involvement product, so you have enough detail to provide for each of the stages. Need Recognition Information Search Alternative Evaluation Choice Post-Choice Evaluation

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School: UCLA

Find the attached completed paper, if you have another paper please invite me to bid. Thanks

Surname 1
Consumer Decision Making
The high-cost product that I identified for the decision-making process is the iPhone X
model that was recently launched into the market by Apple.
Need Recognition – The need for the product is because the product would allow me to enjoy
the new capabilities that have been included in the new model by Apple. It would also lead to
self-actualization and increased self-esteem since it is a high-end product.
Information Search – Information about the iPhone X can be found on many online platforms
that discuss some of the new capabilities that are included in the gadget. Public sources ...

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