Module 7: Discussion Forum Marketing

timer Asked: Jan 1st, 2019
account_balance_wallet $5

Question description

Berman and Evans (2017) referenced the American Customer Satisfaction Index in chapter 20 of the textbook. Go to the ACSI website (Links to an external site.)Links to an external site. and explore the website for a few minutes.

Next, go to the National, Industry, and Sector Results page (Links to an external site.)Links to an external site..
Examine the customer satisfaction results and answer the following questions:

  1. Which sectors related to retail display the lowest ratings? From a retail strategy perspective, why do you think this is the case?
  2. From a retail strategy perspective, why do you think the sectors in the e-commerce industry earned the rankings that are reflected?

Now, navigate to the page that shows benchmarks by company (Links to an external site.)Links to an external site.. Find a favorite retailer of yours on the list and examine the company's rankings compared to its competitors. How can this benchmark information help inform a retailer's strategy? If you were the CEO of the company you chose, what would you do to either improve or reinforce your company's position on the benchmarking chart?

Tutor Answer

School: Rice University

Hi, kindly find attached


Customer Satisfaction
Student’s Name


Discussion Forum Marketing

The retail sectors that display the lowest rating are the gasoline stations, department and
discount stores. Others with an average rating include supermarkets, specialty retail stores, and
health and personal care stores. Internet retail, on the other hand, scored the highest rating in...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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