Marketing Plan 2

timer Asked: Jan 2nd, 2019
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Question description

This week's assignment is a continuation of your journey to complete the marketing plan for a product/service which you chose in the previous assignment. In a 2 - 3 page APA formatted paper, please address the research you will use for your marketing plan and how it applies to the product or service you have selected. Your paper should include the following components:

  • A cover page
  • A section that explains the difference between primary and secondary research
  • A section that explains what type of research you will be using for your plan (primary or secondary) and why you feel this type of research will be most effective for your marketing plan. You can also share the specific academic journals, books, article, etc. you will be utilizing.
  • A section that explains the details of a minimum of five sources you have located so far for your plan, as well as how they relate to your topic. This should be provided in paragraph form and all sources should be properly cited in the text of your paper and on your reference page.
  • Finally, please provide a reference page that includes your sources listed in APA format.

Please review "Policy" (see tabs on left side of course's home page) to review policies concerning plagiarism.

Running Head: MARKETING PLAN 1 Bryce Fisher Marketing Plan Topic Sports Marketing, Promotion, and Public Relations December 16, 2018 MARKETING PLAN 2 Marketing Plan The chosen product for marketing plan is a football boot. Soccer is among the most popular games in the world, which is watched by people of all ages due to its profit generation feature. Players need to be successful and exhibit their high levels of skills in handling the ball during pitch activities such as running, receiving and kicking the ball. The activities involve rapid acceleration and deceleration of the players, which needs skillfully designed boots to offer them support and comfort while in the field. The following is a description of the football boot for the marketing plan. The significance of the Product The football boot is significant to the players in preventing injuries. The manufactures of the product will make a difference in the market by making an ultra-lightweight shoe. Hitting a ball with poorly designed boot can result in injuries such as muscle pain and dislocation of the legs which can be caused by heavy boots (Hoffmann, 2017). The lightweight design will facilitate bending of the foot joints in a way that will enable the footballers to strike the balls with no risks for injuries. The design of this boot will ensure the protection of the feet of the players even as they twist and vigorously turn in the pitch during a match. The product is designed by skillful placement of studs on the sole which gives stability to the players while on the pitch. This will work efficiently with the players as they turn and run in the field. It is manufactured to fit the needs of each footballer while giving the required comfort to MARKETING PLAN 3 optimize their skills as they play. The boot incorporates the desirable features of a football boot which includes stability, traction and comfort. Most studies have concluded that traction is the topmost priority for football boots. The product is designed with the best leather material that makes it durable but lightweight for players to run in the field easily. Criteria for Choosing the Product The football boot was chosen because of the need for comfort for the players. The fit and comfort are among the most regarded properties for a soccer boot. These criteria are evaluated by pressure distribution at the heel, midfoot and the front of the foot. The pressure is modified by design in this boot, which includes curved heel bending instead of a flat interface. The cupping of the heel distributes the acting force in an even pattern across the heal surface. The boot has incorporated placement geometry of the studs and the stiffness of the material which spreads the pressure under the foot (Hennig & Sterzing, 2010). The boot has also been chosen because of its features of traction and stability which results in the faster running for the players. The stability of the footballers increases their accuracy in kicking the ball. The reduced friction between the boots and the ball prevents the players from slipping during their contact, which improves their precision. Besides, the show will be designed with increased shoe mass which will increase the mass of the kicking leg leading to more precision and accuracy in kicking the ball. Conclusion The above is a description of a football boot that will be used in the marketing plan. The description includes the importance of the product in the market and the rationale for choosing the product. The boot provides comfort and stability to the players through the use of material that reduces the weight of the product. MARKETING PLAN 4 References Hennig, M. E & Sterzing, T. (2010). The influence of soccer shoe design on playing performance: A series of biomechanical studies. Retrieved from Hoffmann, T. (2017). Buying new football boots? Here’s what to look for according to scientists. Retrieved from

Tutor Answer

School: Carnegie Mellon University

Find the attached completed work, If you have another one, please invite me to bid. Kindly give me a 5 star review to build my profile.

Running head: MARKETING PLAN


Marketing Plan
Student’s Name
Institutional Affiliation


Marketing Plan

In the marketing plan for the football boot, it is imperative to first distinguish between
primary and secondary marketing research. Creating a distinction between the two is an
important step since they are often confused between the two. The first major difference is based
on the people who conduct the research. Primary research is conducted by the organization or
individual who wants to market the product in the market. On the other hand, secondary research
is conducted by an outside or third party. Another difference is based on the specificity of the
research. Primary research is more specific and thereby can easily meet the needs of the
organization. Secondary research is broad and thereby can at times fail to deliver the required

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Good stuff. Would use again.

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