Sports Marketing Mascot

timer Asked: Jan 2nd, 2019
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Question description

In this discussion we will dive into an ethical area of sports marketing. There is a great deal of controversy over the names of certain sports mascots and teams. For example some people have issues with using Native American names for mascot or team names. Some examples are the Washington Redskins, the Chicago Blackhawks, the Cleveland Indians or the Kansas City Chiefs? Others may have issues with names such as the Titans, Spartans, Trojans or Crusaders? This also includes gender issues in names such as the Warriors and the Lady Warriors? Please share your thoughts on the following:

-Discuss whether you feel the names of sports teams or mascots is an ethical issue for sport marketers to address.

-Should sports leagues have the ability to force teams to change their name if it is offensive to some of their fans? Why or why not?

-What are your thoughts about this controversial issue? Should some sports teams consider changing their team names and/or mascots?

Remember, this is a discussion and we are here to learn and speak openly. Remember that we must be considerate and respectful, but we can disagree respectfully. That is what makes ethics so interesting and such an important topic for us to consider.

Tutor Answer

School: UCLA



Sports Marketing Mascot




Sports Marketing Mascot
Ethical considerations in sports takes the perspective of the players, the fans and all
the stakeholders involved in the activity. The marketing perspective of the sports provides the
games with the necessary economic traction within the society to be viable ventures for the
stakeholders and the players. Therein, ethical considerations within the marketing construct is
imperative within the social organization of the sports. Sports mascots represents one of the
largest contributions to sports marketing campaigns as they identify with the people as well
as the society. This identification is derived from the meaning as well as the symbolism that
they represent within the society. Consequently, the derived meaning ...

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