College of Banking and Financial Studies Assignment Brief – BTEC Higher National Diploma in Business (Level 5) Student Name /ID Number Unit Number and Title 16 Operations and Project Management Academic Year Fall 2018-19 Unit Assessor Ms. Priya Gopal I. V. Name Ms. Shobhna Assignment Title Project Life Cycle Issue Date 11/12/2018 Formative Submission Date 1/1/2019 Summative Submission Date Submission Format: ASSIGNMENT information PLEASE READ: 1. The submission is in the form of a completed individual portfolio. 2. The recommended word limit of 2500 words, although you will not be penalised for exceeding the total word limit. 3. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. 4. Please provide a bibliography using Harvard referencing system if you referred any sources for theoretical parts or questions. 5. The document must be submitted to turnitin in word document. 6. The file must be saved in the format: student ID-OPM-Formative-A2, for formative submission and student ID-OPM-Summative-A2, for summative assignment. 7. In case of extenuating situations, the relevant college policies apply Unit Learning Outcomes: LO3 Apply Project Life Cycle (PLC) to a given context. LO4 Review and critique the application of the PLC used in a given project. Source: Customised by CBFS@PSD@HND based on Pearson BTEC format: Annexure 5 1 Assignment Brief and Guidance: Customer Relationship Management system at Palm Hotel Company Profile Established in the year 14 February 2011, Safari International Group LLC., have become one of the national leading companies by following a fairly simple philosophy--offer a service of outstanding quality with equally outstanding values. The simplicity of that principle is backed up by a lot of hard work and years of experience. The company is managed by a Board, which comprises of top hoteliers and professionals with decades of experience in the hotel, tourism industry, media, Real state, and construction industry. Safari International Group is in business to produce value and unparalleled results by creating products that fulfil individual customer expectations. Currently, we have numerous additional properties and projects under proposal. Safari International Group LLC began from a modest operation to what now serves the entire Oman with significant management services. Oman Palm Hotel Suites Located in the middle of Seeb in Muscat, Oman Palm Hotel Suites offer modern accommodation. It boasts a spa and a beauty shop. It is 1 km from City Centre Mall and Muscat International Airport. This property offers free high speed WiFi connection. All air-conditioned accommodation includes a flatscreen TV, a minibar and a wardrobe. Each apartment offers a spacious living room with plush sofa, while the kitchen includes a microwave and an electric kettle. All bathrooms offer luxurious amenities. Guests can enjoy a selection of cuisine at the à-la-carte restaurant. Oman Palm Hotel Suites is 3 km Wave Residences, 2 km from Al Hail Beach and 3 km from Muscat International Exhibition Centre. Proposal Palm Hotel is planning to develop a Customer Relationship Management System (CRM).Customerrelationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It analyses customer behaviour based on customer history with the company to improve business relationships with customers, CRM is a business approach which can support the sales, marketing and service processes within an industry and maximize its profit margins. It functions by associating with selected customers and providing them with an unparalleled experience both in terms of the quality as well as the manner in which their needs are addressed. Director Marketing of Palm hotel is of the view that by developing the CRM systems, Palm hotel can build a long term relationship with its customers. Based on the above proposal critically evaluate the effectiveness of PLC (Project Life cycle) for the CRM project through practical and theoretical exploration of its effectiveness. Source: Customised by CBFS@PSD@HND based on Pearson BTEC format: Annexure 5 2 Learning Outcomes and Assessment Criteria Learning Outcome Pass Merit Distinction LO3 Apply the Project Life Cycle (PLC) to a given context P3 Apply each stage of the PLC to a given project, producing necessary M3 Analyse the rationale supporting for the project documentation for methodologies, tools and completing the project leadership within the PLC e.g. a business case, for the given project. project plan, work breakdown structure D2 Critically evaluate the PLC through a practical and theoretical exploration of its effectiveness P4 Review and critique the effectiveness of the LO4 Review and critique PLC in application to the the application of the PLC chosen project using used in a given project appropriate theories, concepts and models. M4 Critically analyse how the use of appropriate theories, concepts and models in the PLC will differentiate between large and small-scale projects. Students - PLEASE READ THIS PAGE CAREFULLY TO ENSURE YOU COVER WHAT IS REQUIRED TO SATISFY THE GRADE Source: Customised by CBFS@PSD@HND based on Pearson BTEC format: Annexure 5 3 LEARNER ASSESSMENT SUBMISSION AND DECLARATION When submitting evidence for assessment, each learner must sign a declaration confirming that the work is their own. Please list the evidence submitted for each task. Indicate the page numbers where the evidence can be found or describe the nature of the evidence (e.g. video, illustration). Task ref. Evidence submitted Page numbers or description LO3 LO4 Additional comments to the Assessor: Learner declaration I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice. Learner signature: Source: Customised by CBFS@PSD@HND based on Pearson BTEC format: Annexure 5 Date: 4 ASSESSMENT RECORD SHEET – FORMATIVE FEEDBACK Programme BTEC HND BUSINESS LEVEL 5 Student name Assignment title Project Life cycle Assessor name Ms. Priya Gopal Unit no. & title 16: Operations and Project Management Targeted learning aims/assessment criteria LO-3 & 4 First Submission Deadline Targeted criteria Date submitted Criteria achieved Assessment comments LO 3 LO 4 General comments Assessor declaration Assessor signature I certify that the evidence submitted for this assignment is the learner’s own. The learner has clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice. Date Date of feedback to learner Resubmission authorisation by Lead Internal Verifier* Date * All resubmissions must be authorised by the Lead Internal Verifier. Only one resubmission is possible per assignment, providing: ● The learner has met initial deadlines set in the assignment, or has met an agreed deadline extension. ● The tutor considers that the learner will be able to provide improved evidence without further guidance. ● Evidence submitted for assessment has been authenticated and accompanied by a signed and dated declaration of authenticity by the learner. **Any resubmission evidence must be submitted within 15 working days of receipt of results of assessment. Source: Customised by CBFS@PSD@HND based on Pearson BTEC format: Annexure 5 5 ASSESSMENT RECORD SHEET - RESUBMISSION – SUMMATIVE FEEDBACK Deadline Targeted criteria Date submitted Criteria achieved Assessment comments P3 P4 M3 M4 D2 General comments Learner Declaration Learner signature Assessor declaration Assessor signature I certify that the evidence submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice. Date I certify that the evidence submitted for this assignment is the learner’s own. The learner has clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice. Date Date of feedback to learner Source: Customised by CBFS@PSD@HND based on Pearson BTEC format: Annexure 5 6 
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