Marketing Communication Efforts - IMC Campaign

Anonymous
timer Asked: Jan 3rd, 2019
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Question description

An IMC campaign is a complex set of interlocking, coordinated activities that has a beginning and an end. It outlines the objectives and strategies for a series of different but related marketing communication efforts that appear in different media, use different marcom tools, and convey different but complementary brand consistent messages to a variety of stakeholders. When developing marketing materials, the company will first need to evaluate market information from original consumer needs to post-purchase behavior. Gathering market data is usually completed by entry-level employees. Analyzing the information and developing strategies are functions of the entire marketing department, usually led by the marketing manager.

When evaluating market feedback, you discover differences between the image the company wants to promote about the brand and the market’s actual perception.

1. List the eight key IMC concepts and determine which concept best applies to this situation.

2. Discuss what you might recommend a company do about the differences.

Tutor Answer

Doctor_Ralph
School: UT Austin

Attached.

Running Head: AN IMC CAMPAIGN

1

An IMC Campaign
Name
Institution
Course
Date

AN IMC CAMPAIGN

2
Introduction

Integrated marketing communication involves bringing together various communication
components into a common play to achieve one goal in the marketing activity. The interlocking
elements of IMC include advertising, marketing tactics, and public relation which are
coordinated to achieve a common goal. Integrated marketing entails the use of direct mail,
organic search, landing pages, paid search, email, Banner Ads, social media, and the print media.
The Eight Key IMC Concep...

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Anonymous
Thanks for the help.

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