Mass media

timer Asked: Jan 4th, 2019
account_balance_wallet $20

Question description

Mass Media Presentation


Business has moved pass its’ traditional role of selling products and service through conventional advertising and has joined the world of Social Media, Blogs and Internet Marketing. The project is intended to provide the student with a basic knowledge of mass media available for Business in the market place today.

The Project

The CEO of your company wants to move into the world of the Internet and it will be your job to research and come up with a viable means to do exactly that. Your task is to present a Business proposal presentation as to how your company can use the Internet through such media as Social Networks and Blogs.

The Assignment

  1. You may use either a real or fictitious business from one of these industries Finance, Service or Production (i.e. Morgan Stanly, Dunkin Donuts , GM).
  2. Once you have made your selection start researching for the media and services available for your company to enter the cyber world. Examine Social Media, Blogs Internet Marking Resources. Remember this is a great time to use your imagination. So go for it! There is one stipulation the media sources must be real, so you will have to provide URLs as references.
  3. Once you have completed your research put together a Business PowerPoint presentation to be given to the CEO and Stakeholders. This will be accomplished by uploading to CANVVAS a PDF of the sides, presentation script, and outline notes. The presentation should highlight what media and services is best for your company to enter the market. Your grade will be based on the depth of research and the quality of your proposal.

Rudiments for Presentation

  • 10 slides
  • Presentation Script of your talking points
  • Outline notes used in building the presentation
  • All Internet media must real and references i.e. ULRs

Tutor Answer

School: Rice University


Donuts On the Go

Donuts On the Go
Quick Service Restaurant

•Donuts On the Go is an American multinational
coffee and baked goods restaurant chain
•The Restaurant has 200 outlets across America
and Canada
•The store has for a long time been based on
brick-n-mortar but there is a need for restructuring

Donuts On the Go
Rebranding in the digital age

•The new digital age has brought with it
a new sophisticated customer–millenials
(born after 1981).
•Prefer to get info and connect with
brands via social media through smart
phones (Wade, 2017).
•Women are more active than men

Donuts On the Go
Opportunities in Social Media Presence

•There are over 3 billion active social media users
•Opportunity to grow the market size
•Opportunity to offer more products and services
to customer
•Opportunity to build and grow customer loyalty
•Opportunity to get feedback and insights (Chue,

Donuts On the Go
Strategizing for Social Media – Multichannel approach

•Currently there are many social media
platforms – Instagram, Twitter,
Facebook, LinkedIn, Snapchat
•None has a perfect all-rounded feature
•First, understand the target consumers
•Used each platform in unique ways

Donuts On the Go
Strategizing for Social Media - Facebook

•Facebook is more a social communication site for
friends and family
•Encourage interaction by building content in order
to be appealing such as having contests and trivia
•Feature customers, have incentives for sharing,
and have adequate events for engaging
consumers (Frankenberry, 2018)

Donuts On the Go
Strategizing for Social Media – Twitter

•Twitter allows for use of short and quick
•The use of hashtag is effective for
grouping content for increased
engagement- Retweet customers’ posts,
follow, interact, use pictures and GIFs
•Have quick response (Carter, 2018)

Donuts On the Go
Strategizing for Social Media - Instagram

•Instagram is all about pictures. This is a good
platform for expressing through storytelling by
using pictures
•Instagram also allows for a wide range of video
formats that can be used for building popularity
and increase brand awareness (Phillips, 2018)
•Videos can also be used to push adverts

Donuts On the Go
Strategizing for Social Media – Blog marketing

•Blogging is good way to share tips on a
wide range of issues related to the
business to help build consumer
confidence such as tips for preparing
snacks, recipes,
•Generate lots of content to allow for
better web ranking by Google (Duermyer,

Donuts On the Go
Measuring Social Media Marketing Performance

•There is a need to proof the effectiveness of the
strategy by:
•Measuring engagement by looking at clicks, likes,
shares, comments, active followers
•Measuring the traffic to the company’s website
that is being generated from social media

Donuts On the Go
Measuring Social Media Marketing Performance

•Total sales generated over social media
•Getting customer feedback through
•Amount of issues resolved on various

Donuts On the Go
•Wade, J. (2017). Statistics every marketer should know about Millennials in 2017. Retrieved from
•Chue, M. (2017). 8 Business Opportunities You Can Unlock with Social Media. Retrieved from
•Frankenberry, A. (2018). How to Gain Customers Through Facebook Marketing. Retrieved from
•Carter, R. (2018). How to use Twitter effectively & grow your brand. Retrieved from
•Phillips, A. (2018). 21 Tips to Massively Increase Instagram Engagement in 2019. Retrieved from
•Duermyer, R. (2018). Blog Marketing: What Is It and How to Do It . Retrieved from



Outline Social Media Networks

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Good stuff. Would use again.

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