Creating a Social Marketing Plan blood pressure screening Latina women Sumter County

timer Asked: Jan 4th, 2019
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Question description

Communication tools must be used strategically. They shouldn’t be used simply because they sound entertaining, but should be employed when they are appropriate for a particular program goal. Appropriateness means not only how well it works but also how ethical it is. Consider the water sanitation program created by Water Missions Belize, which is depicted in the media throughout this course. Think about the type of information the organization is privy to with its close work with schools and community leaders, and the cultural implications of the business they conduct. What might some of the benefits be to this organization for using social media to enlist partnerships or funding? What might some of the ethical ramifications be for disseminating information over the Internet?

Now you are on to the next phase of your SPP, a social marketing plan. After seeing examples of social marketing and how others have publicized their health programs, it is now your turn to develop your own ideas.

For this Assignment, visualize your SPP as having unlimited resources.

Submit a 4 page paper (not including references) in which you do the following:

  • Describe your target population.
    • Describe your social marketing plan to disseminate information about your public health program. Your marketing plan may include but is not limited to the following tools:
      • Communication technology such as social media Focus groups
      • Brochures
      • Flyers
      • PSAs
  • Explain why these tools are appropriate for your target population.
  • Explain potential ethical issues you need to consider in disseminating information and communicating a message to your population.

SPP: A program to increase blood pressure screening for Latina women ages 30-55 living in Sumter County, SC

Tutor Answer

School: Duke University


Creating a Social Marketing Plan

Description of the target group
Social marketing plan to disseminate information
a. Print media
b. Mass media
c. Social media


Ethical issues to consider in disseminating information and communicating messages


Creating a Social Marketing Plan
Student’s Name
Institutional Affiliation



Creating a Social Marketing Plan

Developing a social marketing plan (SM-plan) for the program to increase blood pressure
screening for Latina women ages 30-55 living in Sumter County, SC is imperative. One should
consider SM principles including persistence, segmentation, behavioral change, and obtaining
feedback applied in four phases including scope, test, enact, and learn and act. Scope involves
setting goals and SMART objectives, scrutinizing condition and influencing elements,
comprehending target groups, establishing exchange propositions, and choosing marketing
intercession. Test phase involves pre-testing and piloting, enact phase entail planning execution
and initiating and organizing implementation, while learning and action entails evaluating and
reporting and reviewing and building learning. The multi-level framework for establishing the
composite campaign comprise of twelve stages. These include problem scrutiny, external
scrutiny, internal scrutiny, identification of needs and audit of complementary approaches,
identification and analysis of target group, channel scrutiny, strategic planning, establishment of
marketing plan and organizing systems, establishment of approaches and materials via formative
investigations, execution and monitoring, summative education, and review and scrutiny for
succeeding phases. This paper describes the target group, marketing plan to disseminate

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Only issue was the guy's response time which was a bit long, which made me a bit anxious. Reached out to the help desk and they helped me out, turns out the tutors aren't all from US which meant there was a time difference. No issues on the quality.

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