ORPIC Project Management Brand Awareness Campaign

timer Asked: Jan 4th, 2019
account_balance_wallet $30

Question description

There are various steps to be followed in implementing project management in an organization. The project managers must understand and define the project goals and objectives to be sure that the project addresses the appropriate business requirements, specifying tasks or how goals can be achieved (Lewis, J. P. 2002).

A project manager needs knowledge and skills in nine general areas in order to make project management successful. These nine areas of knowledge are: (Lewis, J. P. 2002).

1. Integration management,

2. Scope management,

3. Time management,

4. Cost management,

5. Quality management,

6. Human resource management,

7. Communications management,

8. Risk management,

9. Procurement management,

Discuss the above areas through selecting one of (ORPIC) as a case study and:

1. To define each area depending on your observation, and

2. To discuss these areas on the selected study, whether it is implemented or not,

3. To add other areas throughout your observations,

4. To analysis and present your observation with recommendation for better achievements.

Please answer 4 question included steps from 1 to 9 with details

selected ORPIC As omani company and how they work step by step integration,scope...etc.

Tutor Answer

School: University of Maryland




ORPIC Project Management (Brand Awareness Campaign)
Course Code:

Brief History of the Company
Oman Oil Refineries and Petroleum Industries Company (ORPIC) is perhaps, the
most rapidly growing petrochemical company in the Middle East. The company deals with a
variety of products, including, of course, petroleum-based fuels like gasoline, aviation fuel,
diesel and LPG, aromatic products such as benzene and paraxylene and a wide variety of
polymers such as polypropylene among others. The company was established in 1982 (as Oman
Refinery Company) with an initial daily refining capacity of around 50,000 barrels. The
company increased its daily production capacity gradually over the years to the current daily
capacity of 220,000 barrels for its petroleum products alone. The company has an estimated
employee population of around 2,815 employees with a presence in over 60 countries worldwide
(":: Orpic ::", 2019).
The Brand Awareness Campaign
Despite the rapid and rather impressive growth and expansion of the company (a
profit margin of around $254 Million in 2012) ("Orpic 2012 Sustainability Report", 2012), the
company faced stiff competition from other Omani-based petrochemical companies. As such,
only a handful of the sales margins were reported to come from Oman. A bulk (more than 50%)
of all sales came from the 60 countries with which the company trades ("Orpic 2012
Sustainability Report", 2012). As such, the corporate planning team, under the authority of the
Board of Directors decided to plan and execute the brand awareness project. The project was
successfully planned from about six months beginning in January 2013 and execution of the
same commenced in the latter part of June 2013 ("Inside Orpic (Issue 22)", 2013).
What the Project Entailed


The project was essentially the process of refurbishing the company’s oil
marketing fuel tankers and a few filling stations with patriotic statements regarding the product,
more so the phrase ‘Your fuel from your refineries’ ("Inside Orpic (Issue 22)", 2013). The main
concept or idea behind the same was to raise awareness in the native Omani populous of the
ORPIC brand as native to Oman and in so doing, simulate the subsequent purchasing of the
company’s products as an act of patriotism and loyalty. The fuel tankers and filling stations were
selected because they would generate interest among the natives and in the process induce
increased domestic sales of the company’s product as a result of this form of ‘interest.’ The
project was also developed and backed to increase the knowledge of the company to natives,
who, according to the company were ‘unaware of what ORPIC is and the range of products we
manufacture that touch every part of our daily lives’ ("Inside Orpic (Issue 22)", 2013).
Detailed Analysis of the Project
1. Integration Management
Definition Based on Observation
This aspect of project management is the process of amalgamating and
coordinating all aspects of the project both effectively and appropriately, to achieve the desired
results of the same. It essent...

flag Report DMCA

Posted this and got four bids within 15 minutes. Clearly lots of tutors on the platform, quality was pretty legit too.

Similar Questions
Hot Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors