Online Shopping Report different demographics activities

timer Asked: Jan 4th, 2019
account_balance_wallet $10

Question description

Can u write a paper report about Online Shopping.

I just upload the example and the requirements for the report.

Proximity Each of you will conduct a focus group session with a group of your peers and submit a brief report (1-2 pp.) on your findings. Schedule • • Post working drafts of your report on Blackboard before the start of class on Monday, Jan. 7. Submit final copy for grading by the end of the day on Tuesday, Jan. 8. Developing the session rationale Teams will work in class today reviewing and approving focus group proposals. Based on that review, each of you will develop a rationale for your session. The rationale can be broadly defined or zero in on specific issues related to products or services and demographics (i.e. gender, ethnicity, etc.). It should clearly identify the issue or problem under study, the information being sought, and the value of that information for our clients. Conducting the session Each team member will recruit four or five individuals (not necessarily TU students) who can spend approximately an hour talking about issues related to the team’s social media. You can also hold a virtual session if you wish. Participants should be told that their identities will not be disclosed and that all responses are confidential. Formatting the report The focus group report should include: ● a statement of the rationale for conducting the session; ● the session’s time and setting and basic demographic information about the participants (age, sex, academic major/job); ● a narrative account of the session organized by topics with quotes from the participants (use first name pseudonyms); ● a list of what you consider the two or three most important findings from the session with a discussion of their implications for our clients and next steps your team should take. A sample focus group report and a report checklist is available on Blackboard.
Proximity To: Proximity Mobile Team From: CC: Paul Miers Date: January 9, 2018 Subject: Winter 2018 Focus Group Session on Virtual Assistants Here is my report on a focus group I ran with three college age males and two college age females about their use of AI powered virtual assistants (VAs) on their mobile devices. Most participants liked using VAs when driving and listening to music, although some reported they become frustrated when the VA did not understand what they had said. Focus Group Rationale AI powered VAs are growing in popularity as more mobile phone applications integrate with AI platforms. I wanted to find out how millennials are using these VAs and whether they have any privacy concerns. Information from this session will help companies understand how VAs are changing the way millennials get information from their mobile devices. Setting and Participants The hour-long session was conducted at my apartment on Saturday, January 6, 2018. The five participants were:      Alex, 23, male, a Tulane University graduate and economics major Anthony, 23, male, a recent Tulane University graduate and history major Matthew, 21, male, a Bates College senior economics major Sophia, 19, female, a Tulane University sophomore digital media major Kayla, 19, female, a St. Mary’s College sophomore economics major, history minor Session Topics We covered the following three topics during the session: Frustration with VAs not understanding users Almost all of the participants have been frustrated with the VAs not understanding their voices. They felt that Siri, Apple’s digital assistant, was the most unreliable. Sophia was often “irritated” with Siri interrupting her when she was speaking. She found it was easier to type her question rather than directly asking Siri. Proximity Favorite uses for VA technology Participants who frequently use VAs found the technology was most helpful while they were driving. Other participants enjoyed the convenience of having VAs play music on their mobile devices or search for information online. Kayla said that VA technology makes her a safer driver because she is able to communicate with friends without looking at her mobile device. While she found the technology useful for texting, she did not trust using Siri for important tasks such as setting alarms or making calendar appointments. She felt more confident typing those in the phone herself without the aid of a VA. Concerns about privacy Three of the participants had no concerns about privacy and were not aware of the privacy issues. The other two participants were more concerned with privacy and security but said that those concerns would not stop them from using the VA technology. None of the participants knew that the microphone had to be on at all times for the “Hey Siri” feature to work. That requirement made them uncomfortable. Findings The two most important findings from this session were that participants:   use VAs while driving and listening to music; find the limited voice recognition ability of their VAs frustrating. Implications Given the spread of connected cars, VAs with improved voice recognition are increasingly likely to influence where drivers stop to shop, eat, and find entertainment. National brands and local businesses must insure that their products and services are the ones recommended to millennial drivers. Our team should conduct follow-up sessions to determine the extent to which VAs determine where millennials consumers drive and what they do when they get there.

Tutor Answer

School: University of Maryland




Date: January 5, 2018
Subject: Report on Online Shopping
The report focuses on a group of 5 participants with different demographics to represent
the activities of online shopping as well as their impacts on the buyers. The individuals involved
in the research are questioned about their perception of online shopping, their experiences as
well as the future of this trade. Most of these participants seemed to have similarities in their
responses regardless of their ages, gender with only a few differences. The results were then
recorded, analyzed and discussed to give the conclusion on the activity of online shopping in the
21st Century.
Focus Group Rationale
The growth and advancements of the internet over the years has changed most aspects of
people’s lives one of which is how they acquire goods and services. As much as visiting a
physical store is important d...

flag Report DMCA

Good stuff. Would use again.

Similar Questions
Hot Questions
Related Tags

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors