Marketing Dissertation 3200 words

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timer Asked: Jan 5th, 2019
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Question description

I have a Dissertation (The Relationship between Customer Relationship Management and Customer Retention using GLL Clapham Leisure Centre as a case study.) I need these chapters done: findings, analysis, discussion (3000 words) and conclusion (200 words). I have completed the literature review. I have data ready. It is due Monday evening.

Tutor Answer

henryprofessor
School: Cornell University

Attached.

Running head: THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP
MANAGEMENT AND CUSTOMER RETENTION
`

The Relationship between Customer Relationship Management and Customer Retention
Name
Institution

1

THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND
CUSTOMER RETENTION

2

The Relationship between Customer Relationship Management and Customer Retention using
GLL Clapham Leisure Centre
Findings
The findings of the research are significant in focusing on the retention levels of the
customers and the methods that are important in increasing the communication aspect.
Communication with the gym management guides the management of the loyalty of the
consumers and this is important in helping to conduct the surveys that are necessary for the
control of change in the gym. The focus on the relationship management is vital as it helps in
decision making and this guides the restructuring of the customer’s communication practices. It
is crucial that there is an observation of the stability that is required by the organization and this
helps in shaping the emergence of the methods of communication. The use of the strategies in
the retention of customers is vital as this develops the different factors that are employed towards
the management of the relationships with the customers. With the customer relationship
management system, there is a need to focus on the levels of retention and the changes in the
commitment by the customers. In the case, there is a change in the different elements that are
applied to managing the increasing needs of the customer.
From the results, it is identified that the customer’s strategy is to focus on the retention of
the customers and this involves increasing the commitment towards the management of change
in the organization.

THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND
CUSTOMER RETENTION

3

Figure 1: Customer Relationship Practices
The figure shows the customer relationship practices, and this is important in helping to
guide the changes that should take place in the company. As shown in the diagram the customers
prefer to communicate with the fitness instructor. It means that there is a need to focus on the
creation of relationships and the development of the changes that improve the coordination of the
activities in the gym. 37% of the customers also prefer communication via email and this gives
the gym the ability to focus on the areas that are important towards the management of the
changes in the environment. With the data, the gym is clear on the expectations of the customers,
and this helps in the creation of the strategies that are focused on the retention of customer
loyalty.
The rating of the experiences by the customers show 3.48 that is based on a scale of 1-5
with 1 being very bad and 5 being very good. The ratings show that the customers are focused on
utilizing the methods of communication towards increasing their rates of satisfaction with the
business needs. The analysis of the experiences of the customers is essential as this helps in
identifying the areas where the gym needs to improve in customer relationship management. The

THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND
CUSTOMER RETENTION

4

assessment of the communication methods that are effective is vital in guiding the management
of the changes in the gym and the structure that is important towards enhancing the relationship
with the customers. The respondents are well aware of the strategies that are important towards
the creation of stability in the company, and this means there is consideration of the methods that
focus on the retention of the customers in the gym.
The customers score on the importance of communication averages 3.55, and this shows
the need to focus on the systems that help in improving the strategy of the gym towards growth.
The strategic objectives of the gym are to focus on the maintenance of long-term relationships,
and this means there is focus on adequacy that helps in the development of the priorities of the
company towards the management of change in the organization. The concept that is followed is
essential as it helps in the creation of assurance to the customers towards increasing activities
that the gym offers to the customers. The identification of the challenges that continue to take
place is essential in focusing on the retention of the customers and the delivery of the satisfaction
levels that are expected in the long run. There is an alignment of the changes i...

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Anonymous
Only issue was the guy's response time which was a bit long, which made me a bit anxious. Reached out to the help desk and they helped me out, turns out the tutors aren't all from US which meant there was a time difference. No issues on the quality.

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