Description
This assessment asks you to test the value and then apply marketing theories, concepts and constructs to an organization with which you are familiar. This should be an organization that has a market presence in Oman. It may be a subsidiary of a global company or it may be locally owned. It may include one of the case examples. It can include any not-for-profit.
The challenge is based on your ability to critically match theory from the course, journal articles with practical outcomes in terms of your future career options.
Based on an organization that you are familiar with, select and choose to answer two of the four questions:
1.What practical opportunities and what challenges does the changing role of marketing present for your organisation?
2.What are the challenges, for your organisation, of being market orientated?
3.What are the links, for your organisation, between value creation and differentiation?
4.What are the limitations of applying branding models, for your organisation?
The marking criteria are:
Shows understanding of core marketing concepts and their relevance to a local company.
Shows critical insight into the value of core marketing concepts for the organisation.
Shows where and how value will be created within the organisation.
Is based on reliable sources, suitable referenced and critiqued.
Provides recommendations and gives an action plan that are measurable and practical.
This assessment allows you to reflect upon the value of the theory to an (Omani) organisation rather than about analysing a company. The company is a “vehicle” to show you have reflected upon the value of marketing models, theories and concepts.
Please follow all requirements:
- The Organization must be based in OMAN or a branch in OMAN for global company.
- Use Matrix
- 5 to 6 References.
- 1300 words without references
- I'll be attaching notes for you to follow depends on the two questions you will choose.
- 0% Plagiarism.
- Kindly finish it in less than 12 hours if possible, I'd be thankful.
Explanation & Answer
Let me know if you need any edits.
Outline
Introduction
Body
Conclusion
References
Running head: STRATEGIC MARKETING
Strategic Marketing
Student
Institution
Date
2
STRATEGIC MARKETING
Strategic Marketing
What practical opportunities and what challenges does the changing role of marketing
present for your organization?
Oman Refinery Company is an organization that is based in Muscat that deals in oil and
gas products. The changing roles of marketing enhance the company to have marketing
opportunities that lead to increased profit and efficiency in operation but also poses some
significant challenges to the organization. Firstly the changing roles of marketing help the
organization to critically select who and what to sell. As a result, the organization is able to
develop products that satisfy the needs of the customers hence increase the quality of life of the
society. The quality of the product enhanced helps the organization to attract new customers
leading to increased profit. This makes the organization to compete fairly in the international
market making it be ahead of its competitors.
With changing roles of marketing, the organization is able to determine the annual
budgets and planning which helps in executing marketing strategies and support the
organization’s positioning. Oman Refinery Company is able to determine the much they are able
to spend in a given financial year. This makes them pay good salaries to employees and locate
sufficient finance to cater for the operations and all the activities of the organization. Integrated
marketing activity ensures that all staff is responsible for creating loyal customers. On the other
hand, the positioning of the organization makes the business to grow by creating customers trust
and making it be ahead of the competitors. This increases the prof...
