Description
Option #1: Business Model, SCM, and CRM
Using the organization that you selected in Module 1, analyze the following areas:
- Organization’s business model
- Market share
- Customer base
- Revenue
- Competitors
- SCM
- CRM
Your Milestone 2 must be four to five pages in length (double-spaced, not including cover and reference pages) and written according to the CSU-Global Guide to Writing & APA (Links to an external site.). Include headings for each of the four major components required in this milestone and integrate support for this section of your paper from three to four scholarly sources – the “Best Bet Databases for Information System Management” (Links to an external site.) resource from the CSU-Global Library is a good place to find these sources. Review the Milestone Rubric in the Module 4 folder for specific grading criteria.
Explanation & Answer
Hi, Find attached the paper for your review.Let me know if you need anything edited or changed.Looking forward to working with you again in future.Thank you.
Attached.
Running head: WAL-MART
BUSINESS MODEL, SCM, AND CRM
Student’s Name
Professor’s Name
Course Title
Date
WAL-MART
2
Wal-mart’s Business Model, CRM, and SCM
Founded by Sam Walton in 1962, Wal-mart Inc. is a multinational corporation that is
headquartered in Arkansas, the U.S. The company boasts of successfully operating numerous
stores for the past five decades. Over time, the retailer has acquired profits that have enabled
the business to venture into new markets. Currently, the company has about 11700 stores that
are based in 28 countries, hence becoming a leader in different areas involving sustainability
development projects, the creation of employment especially for the youth and corporate
philanthropy. Wal-mart operates hypermarkets, discount sub-division and grocery stores in
the aforementioned locations. The retailer’s success is largely attributed steady profits
resulting from its consistency in payment of dividends through efficiency in the purchase,
distribution, and control of store operations thereby outperforming most retail businesses.
Organization’s Business Model
Wal-mart’s business model is based on “Every day Low Cost” (EDLC) and
“Everyday Low Price” (EDLP). In terms of EDLP, the company has focused on building
customer trust in the pricing of goods, whereby customers are assured of consistently getting
lower prices on goods and services as compared to other retailers, and a broad variety of
merchandise. EDLC is the backbones of EDLP because one cannot exist without the other.
For instance, the company has been involved in improving the productivity of its fleet and the
savings realized from the endeavor are passed appropriately to customers (rollbacks).
Consequently, the retailer is actively involved in the overall growth of communities where its
stores are located and are focused on the impact and connection they make with cust...