MARKETING 319

User Generated

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Business Finance

Description

Imagine that you are the product manager for a new electric car similar to the Chevrolet Volt or Toyota Prius. Using all of your knowledge of the new product life cycle, speculate on the stages of the life cycle your electric car will pass through, being sure to discuss the marketing objectives in each stage and giving specific examples of the objectives, along with your reasoning for creating the objective.

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