Consider the following scenario: A pair of siblings grew up in a household where their parents ran a successful catering business, and the siblings both decided to follow their parents’ example as they became adults. The brother started his own pastry shop and the sister opened her own sports bar. While the siblings shared many values and lessons learned from their parents, they had different ideas about certain aspects of how to run a business; marketing was by far the most contrasting viewpoint. The brother want ed nothing to do with marketing and thought the sign out front and the quality of his pastries was all he needed. The sister felt strongly about marketing her restaurant in her community and invested time to use a digital marketing platform that worked best for her. Although the brother struggled with sales and bringing in new customers for years, he was able to keep his business running. His sister, however, experienced an enormous amount of success in the same time period and was able to open two other locations. Although this scenario may not represent the results of using a centralized digital marketing platform for all businesses, it highlights the ways in which employing these marketing tools and methods can benefit companies. Just because a business owner may ignore these aspects, as the brother did, that does not mean the business is certain to fail. But, by using a digital marketing platform, business owners can take more intentional steps to growth and profitability. In this Discussion, you will identify a digital marketing platform and discuss the potential benefits or drawbacks for its use by business owners. To prepare for this Discussion: Review this week’s Learning Resources and identify at least one digital marketing platform that you would use or recommend. Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources. By Day 3 Post a description of and link to the digital marketing platform that you identified. In 150–225 words (2–3 paragraphs), provide an analysis of a digital marketing platform that addresses the following: Describe why you would use or recommend this platform, as well as its benefits and drawbacks. Describe what types of businesses or other organizations you think could most benefit from using this platform. Explain at least one strategy or action that businesses and organizations can incorporate from this platform to increase the success of their marketing. To support your response, be sure to reference at least one properly cited scholarly source.

BMGT 364 Project 1 (Week 3) - Planning and the SWOT Analysis Purpose  The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company’s strengths, weaknesses, opportunities and threats.  Using the information gathered to complete the SWOT, you will begin to build a Strategic Plan identifying and discussing the company’s goals and objectives. employ effective planning processes to develop strategies, goals, and objectives in order to enhance performance and sustainability Instructions: You recently graduated with a bachelor's degree in business.  You are a new hire at Silver Airways and your manager has asked you to assist him with building a Strategic Plan to reach the goal of merging with an airline carrier serving the Northeast US.  Using the course materials (weeks 1 – 3) and research on Silver Airways, you will create a SWOT table and conduct a SWOT analysis on the current state of Silver Airways to determine its Strengths, Weaknesses, Opportunities, and Threats.  You will then identify goals, explain these goals and identify and explain objectives for each goal. Your manager has provided you with the following information about Silver Airways. Silver Airways recently announced its purchase of Seaborne Airlines that is based in Puerto Rico.  Expanding its flight routes within the Caribbean, makes the company the highest volume airline to the Bahamas and the Caribbean from Florida.  In addition to its Bahama and Caribbean flights, Silver Airways serves the Southeast and a few Northeast states.  In answering the requirements, you will support the reasoning and conclusions made, which means you will explain ‘why and how’ rather than relying on making statements. This is a most important requirement so do not overlook it. Research Review the links below to learn more about each airline, the merged map of flights, and the strategic plan that led to the merger.  Note that specific information about Seaborne Airlines may not be relevant to answering the questions below. Silver Airways Seaborne Airlines Silver Airways/SeaborneAirways Silver Airways Announces Major Strategic Growth Developments and New Leadership 

InstructionsFor this assignment, you will watch a series of short video segments from the film Business Ethics: A 21st-Century Perspective. In combination with the assigned reading, provide a response to the questions that follow. In order to access the video segments, you must first log into the myCSU Student Portal and access the Films On Demand database within the CSU Online Library.Daly, F., White, T., & Vogel, D. (Writers). (2000). Business ethics: A 21st-century perspective [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10685After locating the video, complete the steps below:Watch the video segment titled "Business Problems/Ethics." How does the globalization of business affect how you would analyze the ethical issues surrounding the use of child labor around the world?Watch the video segments titled "Temptations vs. Ethical Dilemmas" and "Resolution Principles." Discuss the difference between a temptation and an ethical dilemma in the context of an experience you have had, and describe how you resolved the matter.Watch the video segment titled "Future Business Dilemmas." Identify and discuss an issue confronting 21st century businesses today, and explain how you would analyze and resolve the issue. For example, what questions and/or research would you employ, and on what basis would you make your determination?The Unit I Essay should be at least 500 words in length, double-spaced, and written in Times New Roman, 12-point font. Be sure to cite and reference all paraphrased and quoted material using APA style.