Integrated Marketing - Targeting the Audience

User Generated

gvyylorr

Business Finance

Description

When working in the marketing field, marketing personnel use various stereotypes in messaging to help relate to consumers. Over time these images become perceptions of reality by the public and change attitudes and behaviors. It is important for people working in marketing to understand how their actions may be perceived by consumers. This Discussion presents the relationship between consumer desires and reality.

Mini-Case Analysis: Review “Segmenting and Targeting the Audience chapter story “Dove Audiences Redefine Beauty” on page 55. Next, go online and search for “Dove Self Esteem Project” and review the website information.

1. How does this campaign reflect cultural or social insight?

2. How does the psychological insight help segmentation of the market?

3. Is the target audience obvious, and how do you think the target audience will respond to the campaign?

Minimum of 100 words.

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Explanation & Answer

Attached.

Running head: INTEGRATED MARKETING

Integrated Marketing
Name
Institution

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INTEGRATED MARKETING

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Integrated Marketing

1. How does this campaign reflect cultural or social insight?
Different cultures consider a woman to be beautiful depending on their physical
appearance especially the weight, height and in some cases the complexion of an individual.
The Real Beauty campaign encountered a lot of support from women from different cultural
and social se...


Anonymous
Really useful study material!

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