The science of Instagram success

Business & Finance
Tutor: None Selected Time limit: 1 Day

How does filtered photos affect advertisers and how they look to better monetize their ads on Instagram?

Jun 30th, 2015

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Jun 30th, 2015

Looking at 150 million public Instagram app photos modeled in a negative binomial regression, we found that filters boost engagement on the site. Filtered photos are 21% more likely to be viewed and 45% more likely to be commented on. However, not all filters affect engagement equally. Filters that increase contrast and correct exposure can help a photo’s engagement, and filters that create a warmer color temperature are more engaging than those with cooler color effects. therefore filtered photo  if monetize  their ads can lack to generate enough capital or even comment due to lack of people interest


Jun 30th, 2015

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Jun 30th, 2015
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Jun 30th, 2015
Dec 10th, 2016
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