select a bidding company and analyze its industry and competition, as well as its objective to expand.

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Economics

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Overview:

For this assignment, you will select a bidding company and analyze its industry and competition, as well as its objective to expand. Why and how is your organization looking to expand, and how will its strategy meet the objective? Why is your company in a good position to expand? You will also consider ways that organizations position themselves to keep from being taken over, and you will research your bidding company to ensure it is not a potential take-over target.

All of these items will give you a good overview of your bidding company and will inform you of appropriate strategies for your subsequent milestone assignments.

Prompt: Choose one company, noting its provided objective, from the list below. Conduct preliminary research on that organization, discuss their objective to expand, and explain why the organization is in the position to do so.

Bidder Objective

Alphabet (Google) Growth

Kroger Diversification

Allergan Operational synergy (economies of scale)

Specifically, the following critical elements must be addressed:

A. Describe the background of your organization. Include information about the industry in which they are associated, products and services they provide, and major competitors, using specific examples.

B. Explain how your organization is meeting the provided objective and support your explanation using your preliminary research of your organization.

C. Explain why your organization is in a position to expand, and support your explanation using your preliminary research of your organization.

D. Explain why your organization is not currently a possible target of being taken over, and support your explanation using your preliminary research of your organization.

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FIN 660 Milestone One Guidelines and Rubric Overview: For this assignment, you will select a bidding company and analyze its industry and competition, as well as its objective to expand. Why and how is your organization looking to expand, and how will its strategy meet the objective? Why is your company in a good position to expand? You will also consider ways that organizations position themselves to keep from being taken over, and you will research your bidding company to ensure it is not a potential take-over target. All of these items will give you a good overview of your bidding company and will inform you of appropriate strategies for your subsequent milestone assignments. Prompt: Choose one company, noting its provided objective, from the list below. Conduct preliminary research on that organization, discuss their objective to expand, and explain why the organization is in the position to do so. Bidder Alphabet (Google) Kroger Allergan Objective Growth Diversification Operational synergy (economies of scale) Specifically, the following critical elements must be addressed: I. Introduction: A. Describe the background of your organization. Include information about the industry in which they are associated, products and services they provide, and major competitors, using specific examples. B. Explain how your organization is meeting the provided objective and support your explanation using your preliminary research of your organization. C. Explain why your organization is in a position to expand, and support your explanation using your preliminary research of your organization. D. Explain why your organization is not currently a possible target of being taken over, and support your explanation using your preliminary research of your organization. Rubric Guidelines for Submission: Your paper must be submitted as a 3- to 4-page Microsoft Word document (not including the cover page and reference page) with double spacing, 12-point Times New Roman font, and one-inch margins. You should use current APA style guidelines for your citations and references. Critical Elements Background of Your Organization Exemplary (100%) Meets “Proficient” criteria and description demonstrates a keen insight on background information about the organization Proficient (90%) Describes the background of the organization that includes information about the industry in which they are associated, products and services they provide, and major competitors, using specific examples Meeting the Provided Objective Meets “Proficient” criteria and explanation demonstrates a complex grasp of how the organization is meeting the provided objective Explains how the organization is meeting the provided objective based on preliminary research Position to Expand Meets “Proficient” criteria and explanation demonstrates a complex grasp into why the organization is in a position to expand Explains why the organization is in a position to expand and supports this explanation using preliminary research Possible Target Meets “Proficient” criteria and explanation provided demonstrates a complex grasp into why the organization is not currently a possible target of being taken over Explains why the organization is not currently a possible target of being taken over and supports this explanation using preliminary research Needs Improvement (70%) Describes the background of the organization that includes information about the industry in which they are associated, products and services they provide, and major competitors, using specific examples, but description is cursory, contains inaccuracies, or is missing information about the industry in which they are associated, products and services they provide, or major competitors Explains how the organization is meeting the provided objective based on preliminary research, but explanation is cursory, unclear, or irrelevant to preliminary research Explains why the organization is in a position to expand and supports this explanation using preliminary research, but explanation is cursory, unclear, or irrelevant to preliminary research Explains why the organization is not currently a possible target of being taken over and supports this explanation using preliminary research, but explanation is cursory, unclear, or is irrelevant to preliminary research Not Evident (0%) Does not describe the background of the organization Value 33 Does not explain how the organization is meetings the provided objective 33 Does not explain why the organization is in a position to expand 15 Does not explain why the organization is not currently a possible target of being taken over 15 Articulation of Response Submission has no errors related to citations, grammar, spelling, syntax, or organization Submission has minor errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 4 100%
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Explanation & Answer

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1

Running head: KROGER COMPANY

KROGER COMPANY
Name:
Course:
Institution:
Date:

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KROGER COMPANY
Introduction and Background.
Kroger Company is a retailing firm found in the United States. It was founded in 1883 by
Bernard Kroger. Since its foundation, the retail firm has grown significantly and today operates
as the largest supermarket by revenue in the United States. It is also ranked the second largest
retailer in the US. The firm operates in a supermarket chain. The headquarters of Kroger
Company is found in downtown, Cincinnati. The firm operates in 35 states across the United

States. The key products offered by the firm are jewelry and a variety of other products found in
the supermarkets, superstores, and hypermarkets operated by the company. The company seeks
to bring a variety of products for their customers under the same roof hence attracting and
retaining more customers. For this reason, the firm has maintained its performance in the
industry.
The key competitors for Kroger Company are Walmart and other small supermarkets and retail
stores that operate in the United States. The company has therefore developed several strategies
to enable it to out-compete its rivals in the industry. Supermarket and retail industry is usually
very com...


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