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Business Finance

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MRKT 1001 – Nike Case Study

  1. What do these shoes claim to do? Do they work? Explain your answer.
  2. How did Nike initially plan to position these shoes? How were the Nike Free’s initially launched? (pre-global campaign)
  3. What 1 word describes Nike’s global marketing campaign for these shoes? Explain each of the 3 steps Nike used to Market the Free’s.
  4. In your opinion, did Nike face any ethical issues in creating these shoes? If so, how is the company addressing these issues?
  5. Today – January, 2019, what stage of the Product Life Cycle is the Nike Free in? What does the Product Life Cycle Curve look like for this product? (You may need to look up what a product life cycle curve is.)
  6. Do the Nike Free’s fit the company’s mission & focus? Explain your answer.

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Running head: NIKE CASE STUDY

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Nike Case Study
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NIKE CASE STUDY
Nike Case Study
1. What do these shoes claim to do? Do they work? Explain your answer.
Nike has designed and manufactured unique athlete footwear having ability to enable
consumers attain their value. The shoes perform magical acts such as enabling athletes to
accomplish their professional dreams without injuries while in the field. The shoes have been
designed after extensive research and development program was done by a high ranking

personnel. The uniqueness of the shoes to prevent injuries is grounded on the fact that Nike took
unprecedented steps of ensuring that the product is introduced into the market after it meets all
quality requirements. Therefore, the uniqueness of the shoes in preventing injuries is supported
by extensive research and development program that was initiated by a team of high ranking
professionals. The produc...


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