Five (5) Page Paper in BUS 599 Strategic Management SWOT

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Assignment 1: Company Description and SWOT Analysis

In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected (THC/CBD Infused Beverage), and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a five (5) page paper, in which you:

Create your revised Non-Alcoholic Beverage (NAB) company name and explain its significance. Describe the non-alcoholic beverage you will produce and sell.

Non-Alcoholic Beverage:

THC and/or CBD Infused Drink (Soft Drink, Smoothie, etc.)

Examples:

https://www.drinkpreneur.com/beverage-startups/7-b...

Develop your revised company’s Mission Statement and provide a rationale for its components.

Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences.

Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.

Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.

Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.

Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping?

Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.

Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage?

Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)

Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?

Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?

Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes?

Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats?

Format your assignment according to these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

The specific course learning outcomes associated with this assignment are:

Analyze the role of a company mission, vision, and objectives and the impact to business strategy.

Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.

Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.

Use technology and information resources to research issues in strategic management.

Write clearly and concisely about strategic management using proper writing mechanics.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: COMPANY DESCRIPTION AND SWOT ANALYSIS

Company Description and SWOT Analysis
Student’s Name
Institution of Affiliation
Date

1

COMPANY DESCRIPTION AND SWOT ANALYSIS

2

NAB company
Smoothie surprise is one of NAB company that gives drinks that are frozen, both
smoothies and milkshakes, that are made from ingredients that are fresh or received directly from
local farmers. We have other commodities offered which include; take home smoothie ingredients
as well as yogurt that is frozen. The whole meaning behind the title is that beverages that are frozen
options available are jazzed up by the consumer. They can mix in flavors of different varieties to
mint into ice-covered creation they buy.
Company’s mission statement and rationale
Smoothie surprise is an original frozen food company encouraging and supporting healthy
mixtures derived from fresh ingredients gotten from the farm. Our company’s mission is to work
on improving diets by making beverages that are flavoursome that include elements that are
healthy to include fruits that are fresh, vegetables, juices and milk in various forms. By making
the ice-covered beverages that are stored and are full of nutrients, it is an opportunity of making
sure that your diet is well balanced and encouraging (Robson, 2015). We point at using ingredients
provided by the local farmers to propagate back into the society as well as boost growers that are
in the local areas. We view our company as a partner to our community, employees and a product
of our environment. Our product is merely a mixture of Ingredients that are got from the local
farmers mixed to make a creation that is beautiful. We struggle to be a regionally known company,
majoring on the desires of individuals or our consumers, improving our annual profitability while
clinging onto our jazziness.
Our business is a startup as we are not running activities smoothly. We presently run at
different local farmers’ markets in the tristate places. About the rest entire business, our objective

COMPANY DESCRIPTION AND SWOT ANALYS...


Anonymous
Really useful study material!

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