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The business function of the social IT categories in which Facebook, LinkedIn, blogs, and Twitter are used to extend the reach of stakeholders and employees are hashtag, which is a type of label or metadata tag used on these social network and microblogging services to make it easier for users to find messages with specific theme or content. The users create and use hashtags by placing a character or number sign in front of a word or unspaced phrase and search for the hashtag that will present each message that has been tagged. For example, the hashtag #cannes2014 is a popular tag for images from 2014 Cannes Film Festival. The hashtag # bluesky allows users to find images that have been tagged containing the sky.
Networking is another function used by social IT by expanding the business on the social networking platform. Facebook used networking by expanding to old friends and colleagues that may leads to it success. LinkedIn also provide networking of old professionals to contribute to its success. LinkedIn allow people to network within business environment. It allows people to connect and could find you a new business deal or could even find a new job.
Marketing is used as an internet marketing strategy. For example, Dell used internet marketing strategy to sells refurbished PCs and post details about the newest ones on their Twitter feed. Social networking site post special offers just for Twitters users and send information about sales, along with discount vouchers to their Twitter followers. Social Media Marketing is highly risky. One should do lots of research before investing all your savings on it.
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