MGT 498 Week 3 Environmental Scanning Facebook

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Writing

Description

Write a 750 -word report on the company (Facebook) you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:

  • Establish Long-term Goals and Objectives
    • Strategy Formulation.
    • Indicate the markets that the company will pursue.
    • Specify the unique value the company will offer in the selected markets.
    • Discuss the resources and capabilities that are required.
    • Analyze how the company will capture value and sustain competitive advantage over time.
  • Business Management Strategy
    • Consider Cost and Differentiation Advantages.
    • Describe the Corporate Strategy.
    • Investigate Vertical Integration.
    • Describe Strategic Alliances.
    • Detail the Company Competitive Advantage.
    • Generate an Organizational Chart of the company you selected.

Alternate Submission: Create a 10- to 12-slide Microsoft® PowerPoint® presentation (excluding the title slide and references) with speaker notes and address all the above requirements.

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.

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Explanation & Answer

Hi there, I have just completed the assignment. Please find attached. It has been nice working you. 😊

Running head: FACEBOOK COMPANY ANALYSIS

Facebook Company Analysis
Institution Affiliation
Date

1

FACEBOOK COMPANY ANALYSIS

2

Long-Term Goals and Objectives
Facebook is a well-known company worldwide as a social networking organization
which means that the leaders need an excellent operational strategy to keep the company
functional. Strategy formulation will enable Facebook to achieve its defined goals and objectives
over time. The significant strategic formulation that Facebook focuses on is its mission. To
connect people all over the world in one platform requires high-level integration and
development. For instance, integrating its search tools and making data that one is looking for in
the website to be readily available. Facebook should pursue the tech millennials market because
this generation has shifted to the technological era. The young people should be the target market
for Facebook since they have a more significant potential for growth (Herman, 2015).
The unique value that Facebook will offer to the tech millennials is an opportunity to
make money online as well as an opportunity to learn from the best as they interact in different
fields, like interacting with senior writers through a writer's page or group. The youn...


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