Business Finance
Mark Zuckerberg’s public statement analysis

Question Description

For this activity, you will apply your knowledge about the different purposes of public communication to analyze the purpose of public statement released by Facebook CEO Mark Zuckerberg in response to the 2016 Cambridge Analytica data hacks.

Read Mark Zuckerberg’s public statement in the article attached ab

(1) Identify which one of the three general purposes of public communication (to inform, to persuade, to entertain) you believe that Mark Zuckerberg is using in his public statement. Consider this carefully and explain your answer using at least 3 pieces of evidence from his public statement.

(2) Based on your answer to (1), identify Mark Zuckerberg’s specific purpose (e.g., Mark Zuckerberg was informing Facebook users about ____; Mark Zuckerberg was persuading Facebook users to _____; or Mark Zuckerberg was entertaining Facebook users by ____). Explain your answer using at least 3 pieces of evidence from the email.

(3) In 2-3 sentences, explain why it is important for an audience to be able to identify the purpose of a speech/email/essay/etc.

Final Answer

Here yo go! Let me know if you need anything changed :)

1. The general purpose of the statement released by Mark Zuckerberg following the
problems with Cambridge Analytica is to inform the audience. For starters, he begins by
presenting a timeline of the events -- “In 2013, a Cambridge University researcher named
Aleksandr Kogan created a personality quiz app. It was installed by around 300,000
people who shared their data as well as some of their friends’ data” (Zuckerberg, 2018) -so as to create the context. He also describes the in...

eetorres (9476)
Boston College

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Thanks as always for the good work!

Excellent job


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