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Social media has drastically reduced the cost of content creation, distribution and discovery methods.Now we can see that Organizations and individuals can easily create an online presence and economically. Facebook, YouTube, LinkedIn, blogs, Wiki and Twitter are the social media platforms,they have become popular tools about the products and services. The role of social media in corporate world has put its impact on the following key pillers :
1)Vision and leadership
2) Engaged customers
3) Collaborative innovation
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