Description
Taiwan Taxi’s iCall System: Realizing the Value of GPS-Dispatch Systems
This case aims to highlight that information technology (IT) value comes from the alignment of an organization – its strategy, its business model, its policies and its people – and a technology within the context of a particular environment – an industry, a geography and a time.
Please answer the following questions.
- Why do you think Comfort Taxi was able to attract 16,000 taxi drivers and to adopt the GPS-dispatch system within two years, whereas Taiwan Taxi managed to recruit only 6,700 members over a seven-year span?
- How has Taiwan Taxi’s business model evolved over time, and how does this influence the potential value and usage of iCall?
- Why is the potential value of iCall currently not being realized? What barriers stand in the way? (think in terms of the organization, its strategy, and the technology as you look for possibilities)
- As Joan Lee, what steps would you take to maximize the value of iCall?
Please use APA style for citations and bibliography.
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Explanation & Answer
Attached.
Running head: TAIWAN TAXI’S ICALL SYSTEM
Taiwan Taxi’s iCall System
Institution Affiliation
Date
1
TAIWAN TAXI’S ICALL SYSTEM
2
Question 1
Both Comfort Taxi and Taiwan Taxi were using a similar GPS system to enhance
dispatch the recruitment of the cab drivers was different. Comfort Taxi recruited approximately
16,000 drivers while Taiwan Taxi recruitment was about 6700 members within a seven-year
span (Hsiao, Compeau & Hou, 2009). Comfort taxi offered its members some training while
Taiwan Taxi initial operation did not give its drivers with enough training as it was essential to
maximize the value of the iCall system. Training or explaining new technology can be a
challenge when educating people who have been involved in an industry that had no such
existence. A person should be willing to commit time to studying the new technology and its
benefit in their everyday duties. Regarding Taiwan Taxi the rate of turnover in drivers was very
high as many opted for just three months membership which affected the future of the GPS
system and it got unrealistic to wait for the clients to be distributed through iCall instead hit the
streets to get customers.
Taiwan taxi attraction of only 6,700 members can be explained as; some drivers had to
quit for lack of enough calls dispatched through them for justification of subscription fees.
Another group of drivers felt that the dispatch system was not fair a...
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