How do i evaluate the five key externalfactorseconomic, legal,technological,social and culture?

User Generated

jvyyvro44

Business Finance

Sales500

Description

External Environment, value proposition and ethics

Assume the role of salesperson for a fictional consumer products company calles Upland Company. Upland sells products in the business-to-business (B2B) market to mass -merchandise stores and large independent stores. Upland sells a variety of health and benefits aids through supermarkets, drugstores, mass-merchandise stores like target and Walmart, and similar retail environments. Example products include shampoo, hairspray, deodorant, skin lotions.

The sales force follows a relationship approach to selling and calls on headquarters buying offices for retail chains and independent stores. Competition in this industry is fierce and salespeople must find ways to add value just beyond just prices. Additionally, much of the income earned by Upland's salespeople come from the percentage accomplishment annual goals. The five salespeople are eager to understand the potential impact of the external factors on next year's business.

1) Review: Chapter 1 Role Play and appendix:Additional information on role plays in the textbook for additional information about Upland and its District personnel.

2) review Chapter 3: Role play characters involved, setting the stage, Chloe's role and Lenny's role.

Instructions:

1). Evaluate the key issues within the five external environment factors( economic, legal, technological, social, cultural and are likely to affect the firm and its customers.

2).Recommend ways to communicate value to the buyer.

3). Develop a strong value proposition to share with buyer.

4). Formulate a response to how Lenny that firmly states Chloe's unwillingness to behave unethically and at the same time keeps the reasons for not doing what he ask on a professional (not personal

5). Use at least 3 quality resources in this assignment. 4 pages, reference sheet and cover page.

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Explanation & Answer

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external factors
by HAL Lab

Submission date: 20-Jan-2019 05:26AM (UT C-0800)
Submission ID: 1066184709
File name: External_f actors_economic.edited.docx (17.97K)
Word count: 1134
Character count: 6566

external factors
ORIGINALITY REPORT

3

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SIMILARIT Y INDEX

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PUBLICAT IONS

ST UDENT PAPERS

PRIMARY SOURCES

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Submitted to King's Own Institute
St udent Paper

1%

www.azete.com
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Report: External factors economic

External factors economic
by HAL

General metrics
7,938

1,196

75

4 min 47 sec

9 min 12 sec

characters

words

sentences

reading
time

speaking
time

Writing Issues
No issues found

Plagiarism
This text seems 100% original. Grammarly found no matching text on
the Internet or in ProQuest’s databases.

Report was generated on Sunday, Jan 20, 2019, 4:24 PM

Page 1 of 2

Report: External factors economic

Unique Words

30%

Measures vocabulary diversity by calculating the
percentage of words used only once in your
document

unique words

Rare Words

33%

Measures depth of vocabulary by identifying words
that are not among the 5,000 most common English
words.

rare words

Word Length

5.5

Measures average word length

characters per word

Sentence Length

15.9

Measures average sentence length

words per sentence

Report was generated on Sunday, J...


Anonymous
This is great! Exactly what I wanted.

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