sales management

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Description

A leading publication for sales and marketing people is Sales and Marketing Management. Your assignment is to access an article in the March/April 2013 edition titled "The Leader's Role in Creating Employee Engagement" and answer these questions.

To fully address this topic per the grading rubric, please answer the following questions and make a connection to the textbook reading of the week. According to the author:

  1. What is the difference between "customer engagement" and "employee engagement"? Who is responsible for establishing each one?
  2. What is the difference between "essence" and "form"?
  3. What is the one most important task a sales manager can do for his or her sales people? What steps does the author recommend to accomplish this?

The article can be accessed here: https://salesandmarketing.com/node/5617

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Explanation & Answer

there is the answer for the task buddy... I hope you like it. Remember to invite me for more questions in future//. CIao

SURNAME 1
Name
Instructor
Course
Date

Sales Management
The success of organizations or companies is based on a number of factors. These factors
determine whether the company delivers and performs well in its field. In this case, there are
different parties involved to ensure that there is the utilization of all resources in order to achieve
the goals and aims of the organization. One of these factors is based on the performance of
workers. Employee performance is usually the backbone of the performance of an organization.
When the employees are aware of their roles and interact with other employees as well as
customers professionally, the company has high chances of succeeding (Boyatzis, 197). Leaders
of different departments of an organization, or even the general leaders such as the gen...


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